Chain store brands go all out in celebrating Intl’ Men’s Day with new collections

The industry has come a long way in accepting and popularizing gender-neutral jewellery. On that note, Men’s Day has emerged to be a grand gifting opportunity with some of the leading jewellery chain store brands bringing out their innovative collections, each one of them in the go-to precious metal of platinum!

The Men of Joy collection by Joyalukkas consists of platinum bracelets, rings, and chains which got unveiled on November 10. This was followed by a video featuring some of the customers in-store, in which the brand pointed out the men, who have been tireless caregivers and pillars of support. The lovely reel shows two perspectives of jewellery demand, wherein the men of the different families are purchasing jewellery for their better halves, and also taking a look at the latest men’s collection in store.

ORRA also approached men’s segments with the platinum range of ShauryaBy Men, unveiled on November 19. The Shaurya range has been a signature property of ORRA since it was first launched in the Indian market in 2019. Malabar Gold and Diamonds also presented their Men in Platinum jewellery range comprising chains, kadhas, bracelets, and rings.

This time, Tanishq went the road less travelled with their Aveer men’s collection in gold. The video commercial for the collection launch had a refreshing vibe, featuring four male models of ascending age, being a family and enjoying a breathtaking beach visit.

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