RJ Market Watch
NAC Jewellers grabs attention of elite buyers with Lotus Lounge in Chennai
NAC Jewellers, Chennai, has refurbished the brand in a grand fashion. Strategising its look and feel, the brand has come up with a luxury lounge. Named Lotus, the lounge is spread around an area close to 2000 square foot inside the brand’s flagship store in T. Nagar, Chennai.
The lounge features NAC Jewellers’ finest signature collections and bridal designs, replete with dedicated sections for diamond and solitaire jewellery, and a private silver lounge with high-end silver home decor.
The USP of the lounge is the rewind collection. A brainchild of N. Ananthapadmanabhan, MD, NAC Jewellers, the collection boasts of true antique jewellery in gold, gemstones and diamonds sourced from families across the country. “Some of them are older than a century or two. This collection is drastically different from the contemporary market offerings of antique-finish jewellery. Price is as per request and sky is the limit for some of the extremely rare gems of jewellery we showcase at the lounge,” said a marketing spokesperson of NAC.
The segment for the Rewind collection has been aesthetically decorated to evoke a yesteryear’s sentiment. This apart, bridal gold, diamond and solitaire jewellery ranges have people’s attention at Lotus, where one need not access by appointment.
To celebrate the lounge, NAC Jewellers partnered with Vimonisha Designer Exhibitions for a Wedding Pop-Up Show on 9th and 10th March. On the first day, a group of 25 women clients from Chennai, Bengaluru and Mumbai were invited to explore the jewellery on display. The show offered brides grooming solutions on wedding photography, décor planning, honeymoon travel planning, bridal dental consultation and even skin care.
On 10 March, each of the clients, who have achieved great highs in their respective fields of mountaineering, law and order, fashion designing and other avenues were felicitated with awards and gifted vouchers. “Each of these guests has their own friend circles online and offline, and such an event proved to be a boon for NAC,” added the spokesperson.
Written by Shubham Dasgupta
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