The Diamond Factory ties up with V Care Foundation to spread cancer awareness

With actor-entrepreneur Shilpa Shetty as the guest of honour, the event was a significant addition to the CSR activities of TDF, the jewellery sponsor

Mumbai: Corporate social responsibility has become a voluntary routine for jewellery brands who are progressive and identify their existence with the learned and inclusive sections of the society. The Diamond Factory (TDF) has been a staunch supporter of giving back to society, and their latest association with V Care Foundation, a support group providing awareness and care about cancer, has been significant.

Speaking with MD and co-founder Prasanna Shetty, one understands that Shaina NC ‘s fashion show presented the opportunity for the jewellery brand to be associated with this cause. Although this was the first time that the brand has partnered with the foundation, the experience inspires both parties to explore collaborations in the near future.

“At TDF, giving back to society has always been at the heart of what we do. Over the years, we’ve organised several events with this goal in mind,” said Shetty, adding that such activities provide a fulfilling experience for everyone involved, from our directors to employees, as all share a deep sense of accomplishment in being able to contribute to the wellness of society.

Bollywood diva Shilpa Shetty was the guest of honour for this esteemed event which had high-net-worth (HNI) individuals from various sections of the society and fields. The event celebrated women achievers across different fields such as entrepreneurship and law. As the sponsor of this charity event, the brand offered its jewellery. A part of the proceeds of this event went to the V Care Foundation for their projects.

“This event signifies the importance of giving back to society while celebrating and empowering women achievers. Cancer, as we know, is a universally critical disease, and there is more need to create awareness and relief amongst its survivors, their families and people in general through such activities,” maintained co-founder Gautam Sanghvi.

The brand didn’t associate immediate conversions with this event. Akin to its regular format of CSR programmes, this event cemented the jewellery brand’s resolve to create a stronger trust based on its footprints in societal welfare, thus strengthening its image amongst its internal and external customers. Chosen clients of the brand were invited to the event, which got promoted all across social media.

Written by Shubham Dasgupta

Retail Jeweller India Exclusive