Rosentiques B2B Lounge Guides Retailers on Luxe Retail Experience

MUMBAI: Indian customers have gone global, be it in their choice of brands or the kind of in-store luxury ambience they are used to. Indian jewellery retailers now aspire to emulate the same service exclusivity in their showrooms but don’t have proper guidance for the same. To end this disconnect, Rosentiques is on its way to becoming a stop-destination for exquisite, unique jewellery and inimitable experience that its partnering retailers can take a cue from. Adeesh Nahar, director, Rosentiques Fine Jewellery shares with The Retail Jeweller how this association will benefit retailers in the long run.

The Retail Jeweller (TRJ): What is your vision about this jewellery boutique?

Adesh Nahar (AN): Indian jewellery retailers are realizing the need for a charismatic in-store experience apart from an impeccable line of jewellery. The days are gone when the beauty of jewellery would be the sole selling proposition. Retailers in metros have the exposure to such experiences and thus can deliver the same to their customers, unlike retailers in tier 2-3 cities who aspire for the same but need to materialize their ambitions. This is where Rosentiques fits in, where apart from offering jewellery with great finish, fluid customization options and inimitable design language, we are also handholding our partner retailers to behold the royal, subtle in-store ambience we have and replicate the same at their stores.

 TRJ: This is India’s first B2B jewellery boutique. What inspired you to build this experience for retailers?

 AN: Rosentiques had this idea of extending the experiential support to retailers since long. If you look up the meaning of the word ‘boutique’, it talks of a place that services loyal, elite and sophisticated customers. All our partnering retailers are very sophisticated and they deserve the lavish treatment of selecting jewellery in solitude. They need to know that our dedicated design department is there to patiently follow their customization requirements at every step. Finally, they need to treat their customers equally well irrespective of the sale. This is why the latest Rosentiques B2B lounge serves as an in-store ambience guide.

TRJ: How do you differentiate your products from others in the category?

AN: Rosentiques have been a known polki jewellery brand. We have evolved from that segment to include four other categories, namely diamond, Bikaneri jadau, rose cut and platinum. Nowhere in India can one find a manufacturer offering five different lines of product to his retailers and making their inventory so versatile. We also ensure that our jewellery has unparalleled finish and design richness across all price points.

TRJ: How can a retailer benefit by partnering with Rosentiques?

AN: The visual appeal of jewellery is of paramount importance to any retailer. Under this category, come visual merchandising, display and look and feel of jewellery in-store and also customer service. As a premium experience enabler, Rosentiques is offering its valued partners the opportunity to bring back this breathtaking impression to their showrooms. We are diversifying our services over and above delivery of highest jewellery design and quality standards. Our team ensures that retailers wishing to take their inventory and experience to the next level can do so by discussing their requirements with us. We want each of the end-consumers to bring back home an unforgettable impression of the brand value our retailers so wish to promote. Our retailers should have the knowhow to turn every customer into a lover of their jewellery. It gives me immense pleasure to have Rosentiques become the first manufacturer to seriously wish, promise and promote the need for a wholesome, exceptional retail experience.