RJ Market Watch
Malabar Gold and Diamonds’ Nrityanjali range pays homage to Indian classical dance
Malabar Gold and Diamonds has launched a new collection called ‘Nrityanjali’, which pays homage to one of the greatest form of performing arts to be invented. The look and feel of this collection is unique as instead of glorifying physical beauty, it focuses on beautifying the creativity of mankind.
The collection draws inspiration from different forms of classical dances across the length and breadth of the country. Its video commercial, which has received over 35K views on Instagram and 5.9 lakh views on YouTube within just 3 days of release, is pictured around the premises of a temple. The video shows a woman practicing the tempo structure of the dance form. Three women get enamoured by the motifs of dance postures all throughout the temple and find drastic similarity with that of their jewellery.
The video narrates the idea of self-discovery of great dance forms that lie hidden within the confines of history. The gold jewellery of Nrityanjali has a distinct outline of temple-specific designs and motifs, and stands out because of the presence of female dancing motifs besides the omnipresent Nataraja reference.
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