TBZ-The Original expands presence in Odisha with new store, celebrates 160th brand anniversary

The brand, founded in 1864, now has 35 stores across India, with two in Odisha. On the occasion of the store launch, TBZ unveiled its Vivaaha Bridal Edit collection for 2024, featuring engagement rings, bangles and necklaces

Rourkela: TBZ-The Original, one of India’s most esteemed jewellery brands, has launched its second store in Odisha, located in Uditnagar, Rourkela. This marks a significant moment for the brand, which has been successfully operational, expanding to uncharted territories for the last 160 years.

To celebrate the launch, TBZ-The Original is offering special promotions to customers, aligning with their philosophy of providing “Right Choice, Right Price”. Shrikant Zaveri, CMD of TBZ-The Original, expressed his excitement, stating, “It is a very proud moment for us to open our first store in Rourkela and our second store in Odisha. We are delighted to provide our exquisite collections and develop unparalleled shopping experiences in Odisha through a transparent and customer-friendly approach. This is another step towards our goal of providing the ‘TBZ – The Original’ experience across the country.”

Kushal Dadhich, Business Partner, and Souparna Chaudhuri, Area Business Manager (East), TBZ-The Original, were also present at the event.

The store unveiled the Vivaaha Bridal Edit collection for 2024, aimed at brides seeking exquisite jewellery for their special day. With a diverse range of innovative and traditional designs, the collection includes engagement rings, bangles, intricate necklaces, and more. Each piece is certified by TBZ-The Original and carries the BIS Hallmark.

Founded in 1864 in Mumbai’s Zaveri Bazar, TBZ-The Original has grown to become a trusted name in the jewellery industry, boasting 35 stores across 27 cities in India. The new Rourkela store showcases a collection of diamond jewellery. The 160-year-old brand has expanded its retail presence considerably with their recent flagship venture in Jaipur. Located at E9, Gautam Marg, Vaishali Nagar, the store is in an affluent part of Jaipur and showcases all the trademark collection of diamond jewellery, for which the brand has built a reputation over the years. The brand has also made a name for itself for its employee care policies. Earlier this year, the brand launched a Women’s Day campaign on social media, promoting it under the hashtag #IAmAWoman.

Retail Jeweller India News