Tanishq, Jewellery Brand by the Tata Group, Launches First US Store in New Jersey

Tanishq intends to tap into the sizable Indian diaspora through its flagship store in New Jersey

Tanishq, an Indian jewelry brand, today announced the launch of its first store in the United States. Senator Robert Menendez, Senior United States senator from New Jersey and Randhir Jaiswal, Consul General of India in New York, along with John E. McCormac, Mayor Woodbridge, Sam Joshi, Mayor Edison, Wesley Mathews, Choose New Jersey Inc., Vin Gopal, New Jersey State Senator and Congressman Frank Pallone, New Jersey, were the chief guests at the inauguration of the store.

The brand aims to meet the evolving needs of Indian Americans, who comprise 4.35 percent of the state’s total population and are 387,000 strong. According to US Census Bureau, jewellery store sales were estimated at $33.2 billion in 2020, which was a 25% increase over the previous decade. Tanishq has been in the US market through e-commerce for over a year and has received positive community feedback. The launch is a part of Tanishq’s retail business expansion strategy.

The 3750+ square foot, two-story showroom on New Jersey’s Oak Tree Road, Iselin, offers 6500+ unique designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones.

About Tanishq

Tanishq, India’s most-loved jewelry brand from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs, inimitable customer service, and guaranteed product quality for over two decades. At Tanishq, jewelry is not just a product, but a manifestation of artistry and our exquisite range of gold and diamond jewelry strikes the perfect balance between traditional charm and contemporary appeal. With designs that capture the beauty and celebration of special occasions, Tanishq aims to be an integral part of every woman’s journey. Attesting to this commitment toward excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewelry Brand in India by the Trust Research Advisory. Tanishq currently has a presence of 400+ stores and is India’s most trusted jewelry brand with an extremely high brand recall.

Courtesy: Trafford News