Tanishq honours families who have been a part of its legacy with grand event in Surat

The event, co-hosted with the De Beers Group, introduced an immersive Diamond Zone to explore the journey of natural diamonds and unveil Tanishq’s latest diamond collection ‘Unbound’

Surat: Tanishq, the jewellery retail brand from the Tata Group, hosted a special event in Surat to commemorate the trust of 1,06,325 families who have been a part of its legacy. The celebration honoured the long-standing connection Tanishq has built with the city over the decades. The evening saw a fashion show featuring customers showcasing Tanishq’s fine jewellery, and the brand expressing gratitude for the community’s unwavering support.

The event, co-hosted with De Beers Group, introduced an immersive Diamond Zone that explored the journey of natural diamonds from their origin to their final transformation into exquisite pieces of jewellery. Guests had the opportunity to engage with interactive displays that illustrated the process and quality of natural diamonds, including insights into the 4Cs—cut, colour, clarity and carat.

A key highlight of the evening was the launch of Tanishq’s latest diamond collection ‘Unbound’. This collection celebrates the individuality of women, offering designs crafted in diamonds and 18kt gold that symbolize movement, positivity and beauty. Each piece reflects the free-spirited nature of women, capturing various facets of their identity.

Additionally, the immersive experience by De Beers showcased natural diamonds’ rarity and value, providing guests with a deeper understanding of the diamond world, from mine to market. The event emphasized Tanishq’s commitment to responsible sourcing, ethical craftsmanship, and high-quality artistry, further cementing its position as a leading jewellery brand in India.

Tanishq, with its focus on superior craftsmanship, exclusive designs, and quality, has been serving Indian women’s jewellery needs for over two decades. Known for understanding the diverse aspirations of its customers, Tanishq operates over 475 boutiques across more than 270 cities, offering both traditional and contemporary jewellery to meet the evolving desires of its clientele.

Retail Jeweller India News