The industry has come a long way in accepting and popularizing gender-neutral jewellery. On that note, Men’s Day has emerged to be a grand gifting opportunity...
A product pitch with oodles of confidence and strong merit seldom fails. Melorra’s latest video commercial featuring South Indian comedienne-influencer Shraddha is just that and should...
Gifting occasions in India are still few and far between. But the dynamics between the one planning a surprise and the lucky one need not be...
Lately, men have been making fashion statements for their sartorial choices. The 21st century man is unabashedly dressing up in choicest of apparel and accessories. And...
A pro-youth company should converse like the youth. The connect with the current mindset is what helps resonate a brand and its offerings with the younger...
Antara Jewellery is back on social media circles with their Diamond Diva campaign. With a well-planned PR push involving a celebrity, a video commercial and on-page...
Malabar Gold and Diamonds has launched a new collection called ‘Nrityanjali’, which pays homage to one of the greatest form of performing arts to be invented....
Joyalukkas’ latest video commercial is more than just a brand recall ad. It is a bittersweet reminder of friendship and the essence of it that lasts...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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