The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the buyers treating this as their main...
The brand emphasized in a press release that this campaign initiates a vital conversation about gender fluidity in fashion, advocating for a more inclusive and accepting...
The brand crafted, at Sheetal’s request, an anklet symbolizing the protection she seeks for her talent, representing her dedication and belief in her journey Mumbai: Mia...
The main objective of the six-month-long campaign is to remould the perspective about jewellery, as it urges people to defy traditional gender roles, be unconventional, ignite...
Building upon the success of the #CelebrateYourMilestones campaign introduced in 2023, the #SimplyMe digital campaign encourages women to appreciate themselves with a powerful message of celebrating...
The brand created this year-long campaign, paying fitting tributes to poetesses, artists, actresses, and queens of imperial India with photographic representation of jewellery with a new...
Sixteen young women customers of the brand, who are early achievers, talk about their respective skillsets and choose their own jewellery and entire look to go...
Women can and often do better when it comes to handling relationship dynamics, and become the ‘stronger half’ of a couple, says the ad Mumbai: Romantic...