Though the brand is not formally associated with ‘Pade Akasha’, the emotionally resonant promotional video that draws a parallel with the film’s plot reinforces the identity...
Merchant will raise funds for the CKC Foundation’s initiative supporting education of underprivileged students by running the TCS World 10K Bengaluru 2025 on April 27. His...
The event, held in Lucknow, featured actor Shefali Shah, and is part of the brand’s association with FICCI FLO as gold partner for the 2025-26 term....
Amid rising gold prices and shifting buyer preferences, GJS April 2025 spotlighted silver jewellery’s growing appeal and a strategic pivot in gold offerings. The show reflected...
To enter, participants simply need to share their Ghibli-ed avatars—created using ChatGPT’s advanced image generation tool—on social media, tagging Glow by Kirtilals. Interestingly, the contest doesn’t...
By using IPL terms and building them into the jewellery shopping journey, Abhushan Diamonds and Gold not only made the experience fun but also drove higher...
Gem & jewellery exports bear the brunt of the new 26% reciprocal US tariffs. With jobs at risk and margins squeezed, manufacturers scramble to diversify while...
The initiative, designed to simplify the wedding planning process, is gaining traction, for its innovative approach of offering both jewellery and a premium wedding experience at...
Going beyond the usual buy-back or exchange policies, up to 95% of the original purchase value for gold jewellery (and 105% for diamond jewellery) bought from...
Partnership with the event, which sought to break the silence around menopause, served as a strategic move to reinforce brand recall among 170 participants present there,...
The brand sought to differentiate itself by going beyond the usual seasonal discounts, and made IPL a key driver of its marketing effort Chennai: As the...
Featuring oversized 3D models of intricate bridal pieces from the Shrungar Collection of wedding jewellery, the installation at Dadar in Mumbai has been successful in capturing...
The campaign encourages gender-neutral exploration of the ornament, and traces its evolution from marker of status to powerful cultural emblem to contemporary fashion statement Kochi: The...
The collaboration saw the fusion of meticulously crafted heirloom jewellery with avant-garde couture, as the two creative forces came together for the Fashion Design Council of...
The campaign featured eight extraordinary women achievers, each styled with a Shaya jewellery collection that matched their personality and accomplishments. The brand sought to empower its...
The themes were ‘Mata Ni Pachedi’, Gond art and Madhubani art, three distinct folk-art styles that symbolize the power and grace of womanhood, which the brand...
The 22kt hallmarked gold crown is one of the many projects undertaken by the brand as part of its long-standing dedication to temple adornments Mumbai: Jagannath...
The jeweller has successfully generated excitement about the store and subtly publicized the brand name ahead of its entry into the city Indore: As jewellery retailer...
Fifteen high-end customers were invited to coffee, conversation and a showcase of carefully curated premium jewellery at the brand’s flagship store, and it resulted in a...
The partnership marks a significant milestone for the brand, as it aligns with a major sports franchise for the first time at this scale New Delhi:...
Although the pendant featured in ‘Akka’ was not designed by the brand, and it has no formal association with the series, it has strategically used the...
The campaign highlights the prominent Indian dance forms, with special emphasis on Yakshagana. The brand has attempted to create jewellery incorporating elements historically associated with these...
Set up in honour of Bela Saha, who devoted her life to education, the school reflects the company’s commitment to social welfare Kolkata: Shyam Sundar Co....
Use of the Extreme Precision Fluorescent Laser (EPFL) technology makes an engraving visible only when the rings catch sunlight Chennai: Silver-jewellery brand Vendi has launched an...
At the event, the brand worked on image-building and pitched to women participants the importance of gold as an investment Vadodara: Jewellery retailer NK Jewellers recently...
The jeweller has embraced a broader perspective on gifting, and added a subtle branding exercise by way of an in-store photo booth that generates keepsakes Amritsar:...
Running from November 2024 to February 2025, the campaign will conclude with a lucky draw at the month-end Abohar: Jewellery retailer Murlidhar Jewellers is running the...
Alongside the campaign, the brand has unveiled its ‘U and Me’ collection, drawing inspiration from love in all its hues Gorakhpur: “Love is for all,” says...
The ‘Kumari Love Squad’ video showcases diverse facets of love that can exist between people, and even love for pets Mumbai: Ahead of Valentine’s Day, Kumari...
The jeweller had a strong presence at the event organized by the Nagpur Ladies’ Circle on Feb 2, to support educational and community development initiatives Nagpur:...
Some of the notable changes are reduction in customs duty on jewellery articles and parts (HS Code 7113) from 25% to 20%, and change in personal...
The initiative involves more than 200 employees from the brand’s Chennai branches, with backing from the company’s total workforce of 1,600 Chennai: Evaglow Diamonds, the lab-grown...
Strategic cross-marketing introduces jewellery clients to Rare Scents, and fragrance customers to the brand’s jewellery collections Bengaluru: Jewellery retailer C. Krishniah Chetty Group of Jewellers, which...
This sets the stage for further growth of the lab-grown diamond firm in India, and strategic international growth Pune: Solitario Lab Grown Diamonds has successfully raised...
According to the brand, temple jewellery has seen increased interest from younger consumers in recent years as elements of it are being incorporated into fashion accessories...
The legacy brand amplified the art of making Jadau, Kundan and Meenakari jewellery, highlighting traditional craftsmanship and its evolution into contemporary designs Jaipur: Jaipur-based jewellers Bhuramal...
The TVC signals the brand’s plans to expand their signature Pratha collection into new categories like polki jewellery, targeting a wider audience with diverse preferences Pune:...
Started by Managing Director Abdul Rahim, the regular sessions focus on improving communication, collaboration and energy levels across the sales and support teams Kasaragod: At Sulthan...
The 200-square-foot store at Mangaluru International Airport marks the jeweller’s strategic entry into travel retail, with plans for expansion across 149 airports Mangaluru: S L Shet...
The campaign achieved a 43% increase in sales volume during its run time, demonstrating the potential of an innovative and focused marketing approach and personalized outreach...
The year-long initiative, which blends product showcases with interactive community-driven activities, serves as both a branding tool and market research initiative to identify promising locations for...
The Kerala-based jeweller’s campaign celebrates versatility in both design and storytelling, mirroring its brand ambassador’s unconventional career choices Palakkad: Following its collaboration with actor and film...
The jeweller’s inaugural cultural parade, spanning 25 kilometres across key city landmarks, aims to become Bengaluru’s signature annual event celebrating community spirit Bengaluru: Drawing inspiration from...
The three-month campaign combines premium jewellery, starting at Rs. 5.5 lakh, with bespoke services to create unique bridal experiences Mumbai: Anmol Jewellers has unveiled ‘Bride and...
The brand’s annual wedding festival combines new bridal collection launch with personalised customer experiences across Maharashtra and Goa stores Mumbai: JGP Jewellers has concluded its signature...
The brand’s reimagined Elite Diamond Club initiative combines exclusive rewards with intimate social gatherings to promote diamond and polki collections Jamshedpur: Keshavji Chhaganlal Jewellers concluded its...
From encouraging girls to save for their own wedding, to telling salaried individuals how to prepare for big financial requirements in future, the campaign promotes the...
The campaign combines premium jewellery offerings with tailored services including wedding concierge support and international gold exchange facilities Visakhapatnam: Sri Krishna Jewellers has unveiled its NRI...
The luxury jeweller unveiled a branded Land Rover Defender as part of an innovative marketing strategy to boost visibility and drive footfall to its flagship store ...
The brand observed a steady increase in footfalls during the festival, reflecting the enduring popularity of Vaddanams or ornamental waist belts made of gold Hyderabad: Fine...
The event, a customer engagement initiative designed to celebrate generational connections, saw strong participation from HNI clients Sinhagad: PNG Jewellers recently hosted the ‘Me & Aai’...
The collaboration with the film, released on December 20, is part of the jeweller’s broader agenda to align with projects that are connected to Varanasi. It...
The Indian-origin jewellery brand has launched its flagship retail store in Ahmedabad, bringing its legacy of handcrafted luxury jewellery to the Indian market, and banking on...
The jeweller’s annual campaign, now in its fifth year, offers exclusive jewellery designs for NRIs, while providing custom duty-free jewellery exports to the US, and a...
Princeson Jose, Chairman and Managing Director of Prince Jewellery, along with the brand’s Director Sheeba Prince, gifted the memento to the Pope recently,thereby enhancing the brand’s...
The creative marketing initiative inspired by childhood wedding role-play reached millions across social media platforms, celebrating the rich traditions of Indian weddings Lucknow: Ceremonies and rituals...
The event showcased jewellery as cultural artistry through music, dance and tradition, with luminaries like Aruna Sairam and Anita Ratnam gracing the occasion Chennai: South Indian...
The anthem encapsulates the essence of the brand’s trust, heritage, and design diversity, with the aim of enhancing its recognition across Maharashtra and beyond Baramati: CS...
The brand’s latest campaign, ‘Styling One on One’, featuring actor Kalki Koechlin, champions women’s individuality through versatile and expressive jewellery choices Mumbai: Titan Company Ltd.’s renowned...
The programme aims to introduce gold customers to the value of diamond jewellery, offering a seamless exchange process to reshape perceptions of diamonds as an investment...
The creative campaign has driven increased customer engagement, footfall and sales, setting a benchmark for innovative retail promotions Mumbai: MK Jewels has taken an innovative approach...
The brand’s Vice President Shreyansh Kapoor shared insights on industry trends and career opportunities at the educational conclave held in collaboration with Zee News Kanpur: Kashi...
Promoted across both the brands’ extensive social media channels, the event marks the brands’ continued effort to engage the youth demographic through innovative collections and initiatives...
The multilingual, emotionally resonant marketing initiative explores diverse relationships through compelling video narratives in Telugu, Kannada, and Tamil Chennai: Khazana Jewellery has launched an innovative festive...
The Madurai -based jeweller launched a digital platform enabling customers to save gold with minimal investments, starting from just Rs. 100 Chennai: Thangamayil Jewellery has introduced...
The brand has transformed traditional sponsorship by strategically distributing gift cards, creating an innovative pathway to engage with AIIMS Guwahati’s academic community Guwahati: In a strategic...
Mohammed Dilshad, Director of City Gold & Diamonds and CEO & Founder of Kevabox, has launched Mr. MD—a digital platform catering exclusively to men’s accessories. Just...
Breaking industry norms, the jeweller spotlighted male contributions on International Men’s Day Vadodara: N.K. Jewellers has broken new ground in the jewellery industry by hosting a...
The brand gave the winning teams of the MBYC Cup Batukbhai Jewellers Queens Cricket Challenge coupons to be redeemed at its new Shankar Nagar showroom, ensuring...
When the brand notched up the social media milestone, it offered the prizes, with the caveat that the winners had to visit the store to pick...
The brand aimed to capture the heightened interest in jewellery purchase during the festive and wedding seasons, and launched the campaign that will run up to...
The initiative on Children’s Day engaged both kids and parents, forging relationships and promoting goodwill. Although sales were majorly in the form of small-ticket purchases with...
The retailer held a family-friendly event to boost engagement and sales, combining fun activities like magic shows and give-aways with high-quality jewellery offerings, creating an interactive,...
The partnership marks a unique blend of creativity, where heritage meets modernity in a way that resonates with a diverse clientele Jaipur: Leading jewellery brand G.K....
The retailer, which is celebrating its 70th anniversary, offered customers an exciting mix of lucky draws, festive treats and exclusive prizes, aiming to go beyond transactions...
The event aimed to spark a conversation about quality, rarity and artistry in fine jewellery, positioning the brand’s handcrafted pieces as coveted collectables. New Delhi: In...
The brand leveraged audio-visual content from the event for continued in-store promotion, marking a successful expansion strategy. Navi Mumbai: Nikita Jewels, which operates two stores in...
Kothari Jewellers’ innovative partnership with Red FM brought the brand directly to local communities in Jabalpur, blending engaging experiences with strategic marketing. Jabalpur: To connect more...
The luxury jeweller marked its expansion with a sophisticated 3,500-square-foot store, bringing curated bridal collections and personalised services to the cultural heart of Bengaluru. Bengaluru: Kalasha...
The raffle enticed customers to make purchases to earn coupons, with each coupon ensuring 21 chances to win a diamond ring through daily draws over the...
The jeweller’s omnichannel campaign features compelling videos with MS Dhoni and S. Badrinath, whilst driving store footfall through an innovative social media competition Chennai: Chennai-based GRT...
Breaking away from traditional discounting, the brand, through its ‘Festival of Weddings’ campaign, partnered with local businesses to offer exclusive service-based coupons, creating a richer customer...
Through an innovative month-long campaign, Facets Jewellery India brought curated jewellery exhibitions directly to residential communities in Kota, combining shopping with interactive entertainment Kota: Facets Jewellery...
The 7,000-square-foot showroom showcases innovative technology and elegant design, catering to evolving consumer preferences in Mumbai’s dynamic jewellery market Mumbai: After its impressive debut in July...
The brand’s innovative nine-video series, featuring accomplished women, has garnered 30 million impressions while showcasing exclusive collections Visakhapatnam: Manoj Vaibhav Gems & Jewellers has successfully merged...
The prestigious pageant, now in its 15th year, has evolved from a Mumbai-exclusive event to encompass Pune, Nashik, and Nagpur, attracting nearly 1,750 young aspirants across...
With its innovative daily cash prize draw offering Rs. 1 lakh to winners, the brand sees a 70 per cent surge in sales despite rising gold prices...
The campaign builds a compelling narrative around trust, loyalty, and design versatility, portraying a modern brand persona that celebrates the evolving roles of women in society...
The young jewellery brand is offering sustainable, affordable lab-grown diamonds in a prime location, aiming to target a vast untapped market of aspiring diamond owners with...
The brand’s collaboration with the Ananya Pandey-starrer showcases the strategic use of jewellery to enhance storytelling and brand visibility Mumbai: Jewellery brands often seek to connect...
The Thakurbarir Sarodutsav event drew 200-300 daily attendees from across West Bengal, showcasing a unique blend of tradition and artistry Kolkata: Celebrating its 100th year in...
Over 700 staff members and brand ambassador Archita Sahu attended the brand’s gala event, with top performers receiving awards and substantial prizes Bhubaneswar: Arundhati Jewellers recently...
The contemporary jewellery brand, originally an e-commerce venture under Indore-based DP Jewel Line, unveils ambitious plans to launch up to six outlets in Mumbai over the...
The brand’s new Instagram initiative complements its existing handle, celebrating client relationships and personal stories associated with their prized Zaveri Bros pieces Coimbatore: In a move...
The brand now offers a curated selection of around 23 designs priced between Rs. 1,000 and Rs. 2,000 on the quick-commerce platform, allowing customers in Delhi...
The nearly 2,500 sq. ft. store’s interior has been thoughtfully designed to reflect the brand’s identity while offering an inviting atmosphere Mumbai: Waman Hari Pethe Jewellers...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each of the ambassadors, who are shown...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence of Durga Puja and features three...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the buyers treating this as their main...
Many retailers have also noted increased repeat purchases for jewellery used to adorn Lord Ganesha’s idol, while also upgrading from silver to gold jewellery Mumbai: Every...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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