The creative marketing initiative inspired by childhood wedding role-play reached millions across social media platforms, celebrating the rich traditions of Indian weddings Lucknow: Ceremonies and rituals...
The event showcased jewellery as cultural artistry through music, dance and tradition, with luminaries like Aruna Sairam and Anita Ratnam gracing the occasion Chennai: South Indian...
The anthem encapsulates the essence of the brand’s trust, heritage, and design diversity, with the aim of enhancing its recognition across Maharashtra and beyond Baramati: CS...
The brand’s latest campaign, ‘Styling One on One’, featuring actor Kalki Koechlin, champions women’s individuality through versatile and expressive jewellery choices Mumbai: Titan Company Ltd.’s renowned...
The programme aims to introduce gold customers to the value of diamond jewellery, offering a seamless exchange process to reshape perceptions of diamonds as an investment...
The creative campaign has driven increased customer engagement, footfall and sales, setting a benchmark for innovative retail promotions Mumbai: MK Jewels has taken an innovative approach...
The brand’s Vice President Shreyansh Kapoor shared insights on industry trends and career opportunities at the educational conclave held in collaboration with Zee News Kanpur: Kashi...
Promoted across both the brands’ extensive social media channels, the event marks the brands’ continued effort to engage the youth demographic through innovative collections and initiatives...
The multilingual, emotionally resonant marketing initiative explores diverse relationships through compelling video narratives in Telugu, Kannada, and Tamil Chennai: Khazana Jewellery has launched an innovative festive...
The Madurai -based jeweller launched a digital platform enabling customers to save gold with minimal investments, starting from just Rs. 100 Chennai: Thangamayil Jewellery has introduced...
The brand has transformed traditional sponsorship by strategically distributing gift cards, creating an innovative pathway to engage with AIIMS Guwahati’s academic community Guwahati: In a strategic...
Mohammed Dilshad, Director of City Gold & Diamonds and CEO & Founder of Kevabox, has launched Mr. MD—a digital platform catering exclusively to men’s accessories. Just...
Breaking industry norms, the jeweller spotlighted male contributions on International Men’s Day Vadodara: N.K. Jewellers has broken new ground in the jewellery industry by hosting a...
The brand gave the winning teams of the MBYC Cup Batukbhai Jewellers Queens Cricket Challenge coupons to be redeemed at its new Shankar Nagar showroom, ensuring...
When the brand notched up the social media milestone, it offered the prizes, with the caveat that the winners had to visit the store to pick...
The brand aimed to capture the heightened interest in jewellery purchase during the festive and wedding seasons, and launched the campaign that will run up to...
The initiative on Children’s Day engaged both kids and parents, forging relationships and promoting goodwill. Although sales were majorly in the form of small-ticket purchases with...
The retailer held a family-friendly event to boost engagement and sales, combining fun activities like magic shows and give-aways with high-quality jewellery offerings, creating an interactive,...
The partnership marks a unique blend of creativity, where heritage meets modernity in a way that resonates with a diverse clientele Jaipur: Leading jewellery brand G.K....
The retailer, which is celebrating its 70th anniversary, offered customers an exciting mix of lucky draws, festive treats and exclusive prizes, aiming to go beyond transactions...
The event aimed to spark a conversation about quality, rarity and artistry in fine jewellery, positioning the brand’s handcrafted pieces as coveted collectables. New Delhi: In...
The brand leveraged audio-visual content from the event for continued in-store promotion, marking a successful expansion strategy. Navi Mumbai: Nikita Jewels, which operates two stores in...
Kothari Jewellers’ innovative partnership with Red FM brought the brand directly to local communities in Jabalpur, blending engaging experiences with strategic marketing. Jabalpur: To connect more...
The luxury jeweller marked its expansion with a sophisticated 3,500-square-foot store, bringing curated bridal collections and personalised services to the cultural heart of Bengaluru. Bengaluru: Kalasha...
The raffle enticed customers to make purchases to earn coupons, with each coupon ensuring 21 chances to win a diamond ring through daily draws over the...
The jeweller’s omnichannel campaign features compelling videos with MS Dhoni and S. Badrinath, whilst driving store footfall through an innovative social media competition Chennai: Chennai-based GRT...
Breaking away from traditional discounting, the brand, through its ‘Festival of Weddings’ campaign, partnered with local businesses to offer exclusive service-based coupons, creating a richer customer...
Through an innovative month-long campaign, Facets Jewellery India brought curated jewellery exhibitions directly to residential communities in Kota, combining shopping with interactive entertainment Kota: Facets Jewellery...
The 7,000-square-foot showroom showcases innovative technology and elegant design, catering to evolving consumer preferences in Mumbai’s dynamic jewellery market Mumbai: After its impressive debut in July...
The brand’s innovative nine-video series, featuring accomplished women, has garnered 30 million impressions while showcasing exclusive collections Visakhapatnam: Manoj Vaibhav Gems & Jewellers has successfully merged...
The prestigious pageant, now in its 15th year, has evolved from a Mumbai-exclusive event to encompass Pune, Nashik, and Nagpur, attracting nearly 1,750 young aspirants across...
With its innovative daily cash prize draw offering Rs. 1 lakh to winners, the brand sees a 70 per cent surge in sales despite rising gold prices...
The campaign builds a compelling narrative around trust, loyalty, and design versatility, portraying a modern brand persona that celebrates the evolving roles of women in society...
The young jewellery brand is offering sustainable, affordable lab-grown diamonds in a prime location, aiming to target a vast untapped market of aspiring diamond owners with...
The brand’s collaboration with the Ananya Pandey-starrer showcases the strategic use of jewellery to enhance storytelling and brand visibility Mumbai: Jewellery brands often seek to connect...
The Thakurbarir Sarodutsav event drew 200-300 daily attendees from across West Bengal, showcasing a unique blend of tradition and artistry Kolkata: Celebrating its 100th year in...
Over 700 staff members and brand ambassador Archita Sahu attended the brand’s gala event, with top performers receiving awards and substantial prizes Bhubaneswar: Arundhati Jewellers recently...
The contemporary jewellery brand, originally an e-commerce venture under Indore-based DP Jewel Line, unveils ambitious plans to launch up to six outlets in Mumbai over the...
The brand’s new Instagram initiative complements its existing handle, celebrating client relationships and personal stories associated with their prized Zaveri Bros pieces Coimbatore: In a move...
The brand now offers a curated selection of around 23 designs priced between Rs. 1,000 and Rs. 2,000 on the quick-commerce platform, allowing customers in Delhi...
The nearly 2,500 sq. ft. store’s interior has been thoughtfully designed to reflect the brand’s identity while offering an inviting atmosphere Mumbai: Waman Hari Pethe Jewellers...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each of the ambassadors, who are shown...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence of Durga Puja and features three...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the buyers treating this as their main...
Many retailers have also noted increased repeat purchases for jewellery used to adorn Lord Ganesha’s idol, while also upgrading from silver to gold jewellery Mumbai: Every...
For the jewellery brand, this activity acts as a branding and customer engagement exercise which it leverages to promote itself. In a span of one month,...
The brand also brought on board actor Rukmini, a well-known figure in the South Indian film industry, particularly popular in Karnataka, to be the face of...
The treasure hunt pitched their showroom at Shankar Nagar as the final destination of the activity, allowing prospects to explore the store and new designs Nagpur:...
Aimed at spreading consumer awareness about jewellery while engaging people in fun activities, the brand’s initiative has gained popularity in most parts of Nagpur and is...
By framing gold jewellery as not just a symbol of wealth or tradition, but as an integral part of personal adornment and style, the campaign encourages...
Considered auspicious for married women, and practiced in select families across Karnataka, Goa, and parts of Kerala and Maharashtra, the brand aims to showcase its silverware...
By hosting this educational session, Punjabi Saraf Jewellers not only supported the community but also enhanced customer understanding and appreciation of polki jewellery, to create awareness...
Noticing a shift in customer preferences regarding traditional gifting, the brand’s decision to launch the product was well-received by customers opting for bulk gifting Indore: The...
By partnering with Swayam Talks, PNG Sons can subtly reinforce its message while benefiting from the platform’s widespread recognition in the Marathi community Pune: Always...
The brand is focusing on traditional jewellery such as Wakh Nakh pendants while also catering to trendy designs for millennial customers Kolhapur: After a month of...
On this Independence Day, the brand planned the gathering, allowing employees to unwind and catch up outside of their regular working hours, as the brand operates...
Transitioning into a private limited company, Muthoot Aurum presents a 99.99 purity buillion range including bars and coins between 0.5 – 50 gms Mumbai: Muthoot Aurum,...
The 19th edition of the Retail Jeweller India Awards marked a turning point, recognising designs from across India’s diverse retail landscape Mumbai: The 19th FURA Retail...
The brand has highlighted the collection with a lifestyle campaign involving photoshoots and has also roped in calisthenics coach and content creator Rohan Singh to be...
About 10 of the brand’s new and existing customers got themselves enrolled under the monthly savings scheme during the event, while many of them also made...
While the brands introduced offers and promotions to draw more customers to store and boost online sales, they kept track of the regions where the offers...
According to the jeweller, partnerships with local schools or community organisations could be an effective way to promote the brand through word-of-mouth within those networks. By...
The 3000 sq ft retail store aims to especially cater to the brand’s target audience in India which comprises women between the age group of 20-50...
The wages or labour paid to the artisans is measured in the percentage of loss calculated in the weight of gold during the manufacturing process. According...
This pivotal event in the Indian jewellery calendar showcased 375 stunning pieces vying for nominations across 20 categories. Mumbai: Held at the elegant Grand Salon of...
The brand puts together jewellery pieces from their inventory, which resemble the ones global celebrities were spotted in at the wedding bash Bangalore: Following the high-profile...
The brand continues its tribute to art and culture with this collaboration facilitating regional music concerts since 15 years Mumbai: For one to be a connoisseur...
Through this exclusive event, which saw a total turnout of 60 members, the brand aimed to highlight the connection between style, lifestyle, and spirituality Chennai: NAC...
Being a pan-India quizzing event, promotions for the event were also held online for better reach across Instagram, where the collaboration between the jeweller and quizzing...
The brand launched at the retail partner’s store with its signature Miraas collection, which takes inspiration from ornate motifs found in Turkish art and design Surat:...
The events attracted entries from various parts of the North-East, while also witnessing an elite audience formed by the top echelon of the regional entertainment industry ...
This event provided an enjoyable experience for the 50 participants present, featuring interactive games testing their knowledge of jewellery, a showroom tour and jewellery try-outs Mannagudda:...
This programme promoted well-being and appreciation for the hard work and dedication of the women in the organisation Dindigul: As a women-centric brand aiming to enhance...
The campaign and its promotion involved a video podcast where six of the women spoke in detail about their journey, challenges and what drove them ahead ...
Jewellers opine that the Budget will not only offer relief to consumers but will also boost gold demand in the country and create jobs for artisans Mumbai:...
The festival aimed to redefine men’s jewellery by offering contemporary as well as traditional jewellery pieces for different occasions Mumbai: Men’s jewellery has been an emerging...
The brand’s solitaires and diamond jewellery, ranging from 0.3 carat to 5 carat, will not only be displayed at the exhibition but can also be customised...
The brand also cited the uniqueness of the content, criteria and the format of this Marathi-language show is what inspired the brand to sponsor this event,...
To commence the promotions, the brand invited the star cast to their showroom in Kothrud for a meet-and-greet event Pune: Associations between jewellery brands and films are...
Silver coins, offers on making charge, and attractive propositions on hallmarked gold jewellery combines to create a level-playing field for buyers on this auspicious occasion across...
A total of 400 guests, including some high-net-worth individuals (HNIs) were invited to the gala, which comprised a jewellery fashion show, games, and an informal get-together ...
The collaboration has helped to strengthen ties with the local communities, says director Saket Keshri Patna– Ratnalaya Jewellers has announced a strategic collaboration with Red FM,...
Within this campaign, combinations of various product categories of the brand are mixed and matched, duly promoted by influencers to strike a chord with the audience ...
As a platinum sponsor of the event, the jeweller offered some insights into the recruitment opportunities in jewellery retail Kanpur: As part of a collaboration with...
During its anniversary celebration, the jewellery brand offered exclusive promotions on their products, strategically timed during the monsoon season when certain parts of the country experience...
The brand recently gifted two new Hyundai i10 cars over and above the salary, incentive and other bonuses to two employees working with the company since...
The participants, a mix of the existing clientele, potential customers and influencers, were a group of jewellery enthusiasts, keen to learn the art of styling fine...
The fine jewellery pieces curated by Harsahaimal Shiamlal Jewellers for The Luxo Show in Kanpur have garnered significant interest from attendees Lucknow: The rich cultural...
In the last two years, the jewellery brand has seen an increase of 10-15%, solely from the awards, in terms of enquiries, customer acquisition and sales ...
According to the brand, the launch of a new collection marked the right opportunity to resume the brand’s offline advertising, which helped understand the impact of...
This event, the first under women’s community Anubandh, was organized to establish deeper connections with its customer base, comprising women from the metropolis and the surrounding...
The brand distributed Yoga pamphlets and packets of green tea among an audience of fitness enthusiasts across three days in the morning to sensitize the local...
According to the brand, the main purpose of the challenge was to have more participants download and use their mobile application, which has garnered more than...
Though men’s jewellery and occasions for gifting and self-purchase in the category are still developing in the industry, jewellers are coming up with ad campaigns and...
On the occasion, the brand initiated its end-of-season sale for Eclat a day ahead, exclusively for the attendees of the event, unveiling a collection of gold...
The rebranding happened 11 years after the first set of transformations in 2013, with the celebration week garnering better conversions than rush hours during Diwali. Jammu:...
With the event being hosted at a hotel in the same city, Manik Chand & Sons Jewellers aimed to bring their customers’ attention to the Silchar...
This collaboration between the brand and designer Esha Sethi Thirani enabled both to display their collections, creating a foundation for the expectations in the next season ...
The jewellery brand and their couture brand M. R. Kothari generated a total of 500 exclusive coupons, distributing them among participants from both the men’s and...
The two-day showcase, hosted at Hyatt Regency in Gurugram, served as a pivotal platform for the jewellery brand to immerse itself within the local community Gurugram:...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
