We all agree to the fact that jewellery is an emotion. For women in particular, emotional attachment with jewellery has undergone a seismic change as they...
How we can efficiently manage the dead stock so that it should not hit us economically? Akshat Bansal, Partner, Brij Kishore Jewellers, Faizabad, UP The first...
Chandukaka Saraf and Sons recently undertook a noble initiative for Mother Earth called ‘Mission Oxygen’, under which the jeweller distributed jamun, tamarind and custard apple seed...
One way of tempting your customers to invest in precious jewellery is to make the cost manageable for them. Equated monthly installments, or EMIs, are the...
Kishorkumar Shah, Director, Chandukaka Saraf and Sons, Pune Our gold and silver products were selling well, but our diamond products were not. To counter this, we...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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