Swarovski opens its largest store in India at Ambience Mall, Gurgaon  

With Bollywood star Ananya Pandey as the face of its Diwali campaign and the launch of its global ‘Creatives for Our Future’ programme, Swarovski reinforces its commitment to innovation and sustainable luxury in India’s evolving market

Gurgaon: Swarovski has further strengthened its presence in India with the grand opening of its largest store in the country, located at Ambience Mall in Gurgaon. The new store, named Wonderlux, spans 148 square meters and showcases an extensive range of the brand’s offerings, including jewellery, figurines, home décor, eyewear, and limited-edition items. 

A major highlight of the store is the inclusion of Swarovski’s lab-grown diamond collection, Swarovski Created Diamonds, catering to the growing demand for sustainable luxury. 

Nasr Sleiman, Managing Director for Southeast Asia, India, and the Middle East at Swarovski, expressed excitement over the launch, stating, “We are thrilled to open India’s largest Swarovski store at Ambience Mall, Gurgaon. This store is more than just a retail destination; it is a celebration of self-expression, craftsmanship, and innovation, combining our heritage with modernity to offer exceptional customer experiences and deeper connections.” 

He also emphasized the significance of this milestone, adding, “This opening marks another important step in strengthening our presence in India, one of our key growth markets.” 

Swarovski continues to expand its footprint in India through its network of brick-and-mortar stores, e-commerce platform, and multi-brand retail partners. 
 
The brand has ramped up its activity in India lately. The brand recently roped in Bollywood actor, Ananya Pandey for an elaborate Diwali Campaign. The campaign highlighted four elegant designs from the Idyllia family, showcasing Swarovski’s craftsmanship. Ananya was also seen donning pieces from the Millenia, Matrix, Hyperbola collections, and Swarovski Created Diamonds, each piece designed to enhance her natural radiance and reflect the joy of Diwali. 
Apart from the campaign, the Swarovski Foundation also announced the launch of its ‘Creatives for Our Future’ programme, inviting young talents from India and around the globe to submit applications. The initiative, developed in partnership with the United Nations Office for Partnerships, seeks innovative individuals aged 21 to 30, who are working in fields such as fashion, design, art, architecture, and engineering. 
 
The Retail Jeweller India News