Swarovski India to launch exclusive Diwali campaign featuring Ananya Panday

The brand’s new exclusive Diwali collection features two pendants, a bracelet, and a pair of drop earrings crafted in rose gold tones

Mumbai: As Diwali approaches, Swarovski India is set to unveil a dazzling new campaign featuring local brand ambassador Ananya Panday. This year’s celebration will introduce an exclusive jewellery capsule inspired by the festive spirit and intricate patterns of rangoli.

The campaign highlights four elegant designs from the Idyllia family, showcasing Swarovski’s craftsmanship. Ananya will also don pieces from the Millenia, Matrix, Hyperbola collections, and Swarovski Created Diamonds, each piece designed to enhance her natural radiance and reflect the joy of Diwali.

Expressing her excitement, Ananya stated, “My journey with Swarovski has been truly remarkable. The Idyllia Diwali capsule is stunning, with its pink hues and delicate designs adding an elegant touch to the celebrations. Diwali holds a special place in my heart, filled with warmth and joy, and I feel grateful to be part of a campaign that represents my love for the occasion and the brand.”

The exclusive Diwali collection features two pendants, a bracelet, and a pair of drop earrings crafted in rose gold tones. Adorned with pink and clear pear, round, and baguette-cut Swarovski Zirconia in intricate floral motifs, these designs beautifully reflecting the vibrant patterns of rangoli.

The Diwali campaign is set to launch on September 27, 2024, with the Idyllia Diwali exclusives available both online and in stores.

Recently, the Swarovski Foundation announced the launch of its ‘Creatives for Our Future’ programme, inviting young talents from India and around the globe to submit applications. The initiative, developed in partnership with the United Nations Office for Partnerships, seeks innovative individuals aged 21 to 30, who are working in fields such as fashion, design, art, architecture, and engineering.

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