How to Increase your Sales
Stepping outside the comfort zone: Amit Shikherjee, Owner, Devika Jewellers
Amit Shikherjee, Owner, Devika Jewellers
A few months ago, I introduced the Victorian jewellery style by using rose-cut diamonds and colour stones. Designing jewellery in this style requires quality workmanship, and so there are very few jewellers in the country who make such products. I first introduced a few pieces to gauge the customers’ response to it, and it is only after receiving a good reaction that I am making more jewellery pieces in the Victorian style.
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