Sona Chandis Jewellers, Rajani Gupta Couture curate one-stop solution for brides-to-be under The Wedding Edit 

 The collaboration delivers bespoke collections, personalised styling, and exclusive events, ensuring brides-to-be receive a cohesive and refined wedding look, enhancing every aspect of their special day. 

Kanpur: Sona Chandis Jewellers Kanpur is expanding its horizons by moving beyond traditional bridal jewellery collections for the wedding season through a strategic collaboration with Rajani Gupta Couture. Together, they aim to create a comprehensive bridal experience that merges luxurious wedding jewellery with high-end bridal fashion. This partnership offers brides a blend of jewellery and couture, ensuring that every aspect of their wedding look is cohesive and meticulously crafted. 

In addition to offering exclusive jewellery and fashion combinations, the collaboration also includes a range of interactive events. Coordinated fashion shows will showcase how jewellery and bridal outfits can be paired for a stunning, harmonious look. Curated collection launches will provide customers with the opportunity to view new, bespoke designs that cater to modern bridal tastes. 

“As part of the collaboration, Sona Chandis has launched a new wedding jewellery collection tailored specifically for brides-to-be. The collection focuses on blending classic elegance with modern bridal trends, ensuring that brides have versatile options for various wedding events,” commented Nandita Agarwal, Managing Director, Marketing and Sales, Sona Chandis Jewellers. 

The in-store events will allow brides-to-be to explore custom wedding ensembles and jewellery, receive personalised styling advice, and even create their own unique combinations of couture and accessories. 

The partnership will also offer a range of tailored services and events aimed at enhancing the customer experience,providing customers with the chance to explore exclusive bridal collections in person. The collaboration also offers bridal consultations and pre-wedding styling services, where brides can receive personalised guidance on selecting the perfect jewellery and attire for their big day. 

The brand mentioned that since the launch of The Wedding Edit, it has seen a notable increase in footfalls from bridal customers, inquiries, and sales. “Online enquiries have increased substantially, while the collaboration has helped in reaching out more modern brides”, added Agarwal. 

Customers have the option to book one-on-one appointments with stylists from both brands to curate a complete wedding look, ensuring that their jewellery and couture are seamlessly coordinated. This service allows for a more thoughtful and individualized approach to bridal styling, making it easier for customers to achieve a cohesive and elegant appearance. 

In addition to these services, the partnership is supported by joint promotional campaigns across digital and physical platforms. These campaigns aim to engage the clientele of both brands, offering updates on new collections, events, and services. Through these combined efforts, the partnership seeks to provide a well-rounded and accessible bridal experience.  

“The collaboration is set to run through the upcoming wedding season, with a possible extension depending on customer response”, said Agarwal. 

She added that both brands promoted the partnership through social media campaigns, influencer collaborations, and a series of in-store events and the response has been quite positive, with brides showing excitement about the ease of planning their wedding look under one roof. “There has been a significant buzz around the launch, with many brides-to-be scheduling consultations and attending the events.”  

Following the success of this collaboration, the jeweller is actively exploring more partnerships with fashion designers and other complementary brands to continue offering exclusive, curated experiences for customers. 

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive