Silver jewellery brand Kicky & Perky aims for rapid growth, announces Rs 50 cr revenue target for FY25

The brand had reported Rs 10 crore in sales for FY 2023-24, highlighting its strong market presence

Jaipur: Direct-to-consumer (D2C) silver jewellery brand Kicky & Perky, which reported sales of Rs 10 crore in the financial year 2023-24, has now announced an ambitious target of achieving Rs 50 crore in revenue for FY 2024-25. Aiming for aggressive growth and expansion, the brand plans to leverage its strong market presence and consumer acceptance. 

To achieve its goal, the brand has outlined five key strategic focus areas: expanding its retail footprint, enhancing customer experience, fostering a strong organizational culture, investing in talent development, and driving innovation in product offerings. These initiatives aim to fortify the brand’s market standing and ensure sustainable long-term growth.

“We are creating value for customers, stakeholders, and the team by chasing excellence in every sphere of business,” said Aditi and Sanya Khandelwal, two sisters who founded Kicky & Perky in 2022.

As the jewellery industry witnesses a surge in demand for premium yet affordable designs, Kicky & Perky aims to capitalize on this trend. Future plans include diversifying its product portfolio, strengthening both online and offline sales channels, and amplifying marketing efforts to reach a broader audience.

On the marketing front, the brand has transitioned from traditional marketing methods to digital strategies over the years. Last year, it released a heartwarming short film in honour of Teacher’s Day. The film serves as a tribute to educators across the nation, recognizing their invaluable role in shaping young minds and instilling trust and grace in their students.

Kicky & Perky is rapidly carving a niche for itself in the industry. Based in Jaipur, with offices in Delhi, Noida and Gurgaon, the company is known for its handcrafted jewellery that beautifully merges traditional artistry with modern design.

Retail Jeweller India News