Shri Paramani Jewels unveils exclusive Tattva collection in an auction-style showcase for art connoisseurs 

The event aimed to spark a conversation about quality, rarity and artistry in fine jewellery, positioning the brand’s handcrafted pieces as coveted collectables. 

New Delhi: In a strategic move to elevate its brand positioning, Shri Paramani Jewels recently organised an exclusive, invitation-only showcase to unveil its latest Tattva collection. The two-day event, held at the brand’s Aurobindo Market couture store, targeted a discerning audience of art connoisseurs and collectors within the local community. 

The limited-edition Tattva collection features intricate designs crafted using rare, exceptional materials such as authentic Basra pearls and precious Burma rubies—items that are notoriously difficult to source and add significant value to each piece. According to Vinay Gupta, Founder of Shri Paramani Jewels, this inherent rarity and the labour-intensive craftsmanship involved are what give the collection its unique appeal. 

Gupta said, “We held this showcase to expose art lovers to the true beauty and worth of handcrafted jewellery. It is about educating clients on the distinction between mass-produced pieces and those created with meticulous attention to detail by skilled artisans.” The event aimed to spark a conversation around the importance of quality in fine jewellery, positioning Shri Paramani Jewels’ offerings as prized collectables beyond the realm of traditional ornaments. 

By inviting a curated guest list of around 150 individuals, Shri Paramani Jewels offered attendees an exclusive, up-close experience with the Tattva collection. This intimate setting allowed the brand to highlight the artistry, precision and dedication involved in each handcrafted piece—qualities that set them apart from jewellery produced en masse. 

Gupta commented, “This collection is truly one-of-a-kind, and once a client purchases a Tattva piece, they will know that the same design cannot be replicated. It is like an auction in that sense—the audience is on the lookout for these rare, desirable items.”  

According to the brand, the showcase provided a unique opportunity to engage with a new customer base: collectors and connoisseurs who may not have been part of Shri Paramani Jewels’ typical clientele, but deeply appreciate the exclusivity and cultural resonance of such meticulously crafted jewellery. The event’s success has prompted the brand to consider hosting similar experiences for future limited-edition collections.  

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive