Shingavi Jewellers celebrates Ahmednagar’s 534th Foundation Day, promotes local talent 

The event commemorated the rich art, culture, and traditions of Nagar, a colloquial name for the city. Highlights of the festivities were prominently featured on the brand’s Instagram page 

Ahmednagar: Most Indian cities are ancient, with histories that stretch back thousands of years. However, Ahmednagar stands out as one of the few cities in India that celebrates its Foundation Day with pride. The day is a significant event marked annually and this year, the city celebrated its 534th Foundation Day, led by Shingavi Jewellers.

The jewellery brand has been at the forefront of these celebrations, organising the grand event known as ‘Nagar Jallosh’. Over 10,000 people attended the event, which was held on May 28, 2024, at Jogging Park Ground, Savedi, in Ahmednagar.  

“We invite artists from all over the city to perform dance, drama, and comedy acts to promote local talent on a big occasion such as this day. We also ensure that entry to the programme is free of cost, so that people from all over the city can be a part of the celebrations,” said Gunjan Shingavi, Director, Shingavi Jewellers, Ahmednagar.

Supported by media partners Radio City 91.1 and Colours TV Marathi, Nagar Jallosh successfully connected with a substantial audience of over 1 lakh people in the city during the 10-15 days leading up to the event. Leveraging the power of these media channels, the brand—operating two stores in Ahmednagar and four in Solapur—effectively promoted the event and enhanced its advertising efforts. This strategy not only elevated the event’s visibility in the city but can also serve broader and potential business objectives. 

The event commemorated the rich art, culture, and traditions of Nagar, which is a colloquial name for the city. Highlights of the festivities were prominently featured on the brand’s Instagram page, where they posted numerous reels capturing the vibrant atmosphere. These reels showcased various aspects of the celebrations, which are primarily traditional in nature. From cultural performances and exhibitions to lively dances and colourful displays, the event was a vivid portrayal of Nagar’s heritage, drawing the community together in a festive spirit. 

Apart from being the organiser, where Gunjan Shingavi himself headed the organising committee, the jewellery brand also sponsored the event, along with contributions from several other sponsors. The brand explained that the objective behind involving multiple sponsors was to engage more customers by facilitating the distribution of VIP passes. These passes would be offered to customers and the friends and family members of the sponsors, enabling them to participate in the celebrations. “About 7,000 to 8,000 seats were open to the public which were open to all and did not need people to have a pass,” explained Shingavi. 

The jewellery brand also invited some celebrities who were welcomed to a hotel above the brand’s showroom. Additionally, it interviewed its premium customers at the showroom, recording their responses to the celebrations. 

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive