#SheForHer: Senco Gold & Diamonds’ ad campaign highlights essence of solidarity among women 

The four-video series launched ahead of Women’s Day features four remarkable women, who educate and inspire others 

Kolkata: For International Women’s Day, leading jewellery retailer Senco Gold & Diamonds unveiled its latest campaign, named #SheForHer, based on the insight that women inspire, support and uplift one another to become unstoppable in spirit. Highlighting the essence of solidarity, the campaign features the stories of four remarkable women, each bringing expertise from her domain, to educate and inspire others. 

Be it at home, in workplaces, on social media or in public spaces, women thrive when they stand together, sharing experiences, knowledge and wisdom to inspire and guide each other. The special knowledge-sharing series by Senco, ‘Be Knowledgeable. Be Empowered’, features Shivani Shah, Chartered Accountant & TedX Speaker, Abir Mukherjee, Senior Civil Lawyer, Joita Sen, Director, Senco Gold & Diamonds and Subhashree Sen, CHRO, Senco Gold & Diamonds – each celebrating their success trajectory. The campaign not only provides valuable information that helps women make informed decisions but also prepares them to tackle and navigate through stressful situations.  

Joita Sen, Director of Senco Gold & Diamonds, said, “At Senco, we believe that true empowerment comes from knowledge and solidarity. With our campaign #SheForHer, we are not only celebrating women but also equipping them with the information and support they need to thrive. This campaign is a tribute to the strength, resilience and success of every woman who lifts another up.” 

The essence of #SheForHer lies in encouraging women to take control of their financial well-being, understand their rights, and break barriers in professional spaces. With this campaign, the brand re-affirms that Women’s Day is not just a one-day celebration but continues in essence all 365 days of the year. Senco Gold & Diamonds has invited women from all spheres to be part of this empowering initiative – a movement that educates, empowers and uplifts. 

Senco Gold & Diamonds is a brand under Senco Gold Limited, which has a legacy of 85 years in the jewellery industry. The company was incorporated as Senco Gold Private Limited in 1994. It was converted to a public limited company in August 2007 with the name Senco Gold Limited. It launched an IPO and became a listed company in July 2023. It has a presence of more than 165 stores across 16 States, and heavily invests in marketing and brand collaboration activities.  

Retail Jeweller India News