Senco launches music video ‘Lilabali’ with new regional brand ambassador Ishaa Saha endorsing bridal jewellery

Video showcases beauty of the modern bride adorned in Senco Gold’s new bridal jewellery, titled ‘Rajwada 2023 Vivaha Collection’, that Saha is promoting

Senco Gold & Diamonds has just announced the appointment of Bengali actor Ishaa Saha as its regional brand ambassador. Saha will promote Senco Gold’s bridal jewellery collection.

As part of the summer wedding jewellery campaign, Senco Gold & Diamonds has also unveiled a new music video titled ‘Lilabali’ starring Ishaa Saha. The music video showcases the beauty of the modern bride adorned in Senco Gold’s new bridal jewellery collection during various wedding rituals and events, including haldi ceremony, mehendi rasam, the joyful sangeet, the wedding itself, and the grand reception. The video features an old traditional Bengali folk song with a refreshing modern twist of Hindi hip-hop and rap, accompanying the beautiful moments of a traditional Bengali wedding.

Actor Ishaa Saha is the fourth regional brand ambassador to be appointed by Senco Gold & Diamonds. The brand earlier roped in Tollywood actor Madhumita Sarkar for the Everlite collection in the East, Assamese actor Sunita Kaushik for the North-East and Bengali actor Diti priya Roy for the Gossip Collection. Jaya Ahsan, a leading Bangladeshi actor, also endorses Senco Gold & Diamonds’ bridal jewellery collection, while Bollywood’s Kiara Advani promotes the brand nationally. Former Indian cricketer Sourav Ganguly promotes the brand’s men’s jewellery collection called ‘Aham’ and sportsman Dutee Chand endorses the brand’s Everlite and Pride collections.

Senco Gold & Diamonds also launched a new range of bridal jewellery titled ‘Rajwada 2023’ under the Vivaha Collection, which offers a glamorous and stylish line of jewellery for the bride-to-be. The new Rajwada 2023 Vivaha Collection, where indigenous craftsmanship has been used to create jewellery that encompasses the rich culture and heritage of India, epitomizes nobility or grandeur with its exquisite work on filigree, ball and wire-work, antique, kundan, polki, meenakari and diamonds. The exquisitely handcrafted regal jewellery is designed to bring out the queen in every Indian bride, ready to rule in her new phase of life. Price of the new collection starts from Rs 2 lakh onwards.

Joita Sen, Director of Senco Gold & Diamonds, said, “We are delighted to have Ishaa Saha as our brand ambassador for our bridal jewellery. Her appearance beautifully portrays the elegance of Bengali brides. We are confident that our valued customers will love and connect with the new ‘Lilabali’ campaign video due to Ishaa’s graceful presence in bridal attire besides its catchy tune on fusion of Bengali folk song with foot-tapping beats, and memorable vocals.  The music video reflects how Senco Gold offers the perfect blend of tradition and modernity in its wedding jewellery, just as every Bengali wedding is a mix of both traditional and new-age elements.”

Speaking on the occasion, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “As part of our ‘hyperlocal’ approach, we are absolutely happy and excited to have Ishaa Saha as our regional brand ambassador, to establish a deeper customer connect and enhance the visibility of our brand in East and North-eastern regions of the country.”

Actor Ishaa Saha said, “It is an honour to be associated with a brand like Senco Gold & Diamonds, which has a legacy of over five decades in the jewellery business. This is my first brand endorsement in the jewellery category and it is my absolute honour to be on board with such an esteemed brand name, the collection of the brand is something that I personally like and I am more than happy to represent this brand.”

Courtesy: Retail Jeweller India News