Senco appoints Kartik Aaryan as brand ambassador for its men’s jewellery line Aham

To enhance the partnership, Senco Gold & Diamonds will showcase its new Regalia collection for men in Kartik Aaryan’s upcoming Diwali film, Bhool Bhulaiyaa 3, utilizing in-film promotions to engage a wider audience

Mumbai: Senco Gold & Diamonds has announced the appointment of Bollywood star Kartik Aaryan as the brand ambassador for its men’s jewellery range, Aham. To mark this collaboration, the brand has launched the ‘Regalia’ collection, designed to embody a dignified demeanor and cosmopolitan flair.

Aaryan will showcase the ‘Regalia’ collection through various promotional campaigns, including digital marketing initiatives and social media engagement. This partnership aims to enhance Senco Gold & Diamonds’ visibility in the competitive jewellery market while allowing fans to connect with both the actor and the brand.

In a strategic move to further promote the partnership, Senco Gold & Diamonds will feature the collection in Aaryan’s upcoming Diwali release, Bhool Bhulaiyaa 3, using in-film promotions to reach a broader audience.

Joita Sen, Director of Senco Gold & Diamonds, expressed enthusiasm about the collaboration, stating, “We are thrilled to welcome Kartik Aaryan to the Senco family. As men’s interest in stylish jewellery grows, he serves as the perfect style inspiration. His versatility and modern approach resonate with our brand values, making him an ideal ambassador for our relaxed masculine luxury.”

Kartik Aaryan shared his excitement, noting, “Jewellery today is a powerful form of self-expression for everyone. Wearing a piece that reflects my style boosts my confidence. I am excited to partner with Senco Gold & Diamonds for their Aham collection, which balances understated sophistication with impressive quality and design.”

The partnership promises to connect with style-conscious consumers, encouraging men to embrace jewellery as a form of personal expression.

Notably, Senco Gold and Diamonds has officially partnered with the comedy-horror movie Bhool Bhulaiyaa 3. In a video posted on the brand’s social media pages, the film’s stars Vidya Balan and Kartik Aaryan have endorsed Senco’s association with the film.

In August 2019, former Indian skipper Saurav Ganguly had launched Aham, a collection of gold, silver and diamond jewellery meant exclusively for men, from Senco Gold and Diamonds. Aham is promoted as a “gateway to trendsetting masculinity”. It caters to the modern man who’s unafraid to embrace his individuality and ready to become a true fashion icon. The Aham range can be used as part of daily wear or for social occasions or for power dressing.

Senco Gold and Diamonds is a company with a legacy of over five decades. The Company was originally incorporated as Senco Gold Private Limited on August 22, 1994, at Kolkata, West Bengal. It has 168 stores across India.

Retail Jeweller India News