RJ Market Watch
Celebrate Gudi Padwa with Kalyan Jewellers’ Maharashtrian jewellery collection – Sankalp
MUMBAI: Marking the beginning of the traditional New Year, the festival of Gudi Padwa is extremely popular and enjoyed across the state of Maharashtra. Celebrate the occasion with Kalyan Jewellers’ Sankalp collection – a line of jewellery inspired by Maharashtrian-heritage that truly symbolizes the essence of the festival through its extensive range of designs. With signature patterns and detailed intricacies, the Sankalp collection encapsulates the unique charm of quintessential Maharashtrian jewellery traditions.
Gearing up for the auspicious day, Kalyan Jewellers has announced ₹100 crore worth of giveaways*as well as 25% off on diamond jewellery* and 20% off on uncut, precious stone jewellery*. Moreover, the jewellery brand has announced up to 50% off on VA or making charges* for gold jewellery purchases. With the Old Gold Exchange Offer, customers can extract maximum value on the exchange of old gold jewellery at Kalyan Jewellers with 0% deductions*.The special festive offer is valid across all Kalyan Jewellers showrooms in Maharashtra.
With the growing impetus on social distancing, Kalyan Jewellers has launched the LIVE video shopping facility (https://www.kalyanjewellers.net/livevideoshopping/) through which consumers can browse through the Kalyan Jewellers’ jewellery collections.
From the Kolhapuri Saaj to the Thushi Necklace, from the Bakuli haar to the various styles of thodas and naths, check out some pure gold jewellery designs from the Sankalp Collection.
A true Maharashtrian must-have piece of jewellery – this exquisite Thushi necklace, is adorned either tight and close as a delicate Choker or a bit lower around the neck. A series of tiny gold beads are held together by a strand of leather or a piece of rope and is attached to an adjustable Dori that allows you to style the neckpiece to your choice.
This lightweight yet striking, Thushi style choker set is one that can be re-worn on several special occasions.
This intricately designed tode-styled kadda is a one-of-its-kind jewellery piece introduced as part of the Sankalp Collection. Studded with tiny precious stones around the string in a sequence, this kadda can be worn on a daily basis due to its light weight as well as for festive occasions because of its elite design. This elegant semi-traditionalMaharashtrianjewellery piece is sure to make a statement.
The traditional Karwari nath has been an identity of Maharashtrian woman over the decades and is rightly a must have jewellery piece in a Maharashtrian woman’s festive or wedding jewellery wardrobe. The Basra Moti or pearl studded jewellery piece is often engraved with an emerald or ruby at the center as the highlight of the piece. Complimented by the pure gold floral inspired lightweight ring.
The traditional Mohan Mala is a long three-layered necklace of strings interlinked by golden beads leading to the pure gold jewellery pendant signifying the power of sun. The sun pendant is truly the highlight of the piece with a mix of floral designs, truly paying homage to the indigenous kaarigari and timeless designs in Maharashtrian jewellery.
Courtesy: Retail Jeweller India News Service
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