Sagarmal Jewellers’ new store in Patna expands options for jewellery lovers in Bihar

With a standardized format for the design and layout of the store, Sagarmal Jewellers is keen to ensure that their customers are able to have a comfortable and wholesome jewellery shopping experience

Patna: The jewellery hub in Patna has developed steadily over the years, catering to the evolving tastes and preferences of customers. With the new store at Anishabad in Patna, 115-year-old jewellery brand Sagarmal Jewellers aims to help consumers in the region find their choices of jewellery, be it bridal jewellery or daily wear, all in one place. 

With their flagship store at Nawada and the second store at Kankarbagh, the jeweller has strategically chosen to launch the third store at Anishabad, considering the robust populace of jewellery customers in the area. The 2000 sq. ft jewellery store has been designed in the likeness of the second store.

Ankit Agarwal, Partner, Sagarmal Jewellers, explained, “The uniformity in the design of the stores helps us as a brand to enrich the customer’s jewellery shopping experience. They feel comfortable in a familiar space and know that this is the brand they can trust. We aim to preserve the essence of this uniformity in our stores to strengthen the brand’s image in the minds of our customers.”

The store, spread over two storeys, is advantageously located in Anishabad, Patna to cater to the needs of jewellery customers in the area. Agarwal also noted that the demand for yellow gold in most parts of Bihar is quite high and of late, rose gold is also catching the attention of the existing and the potential customer bases of the brand. Hence, the new store stocks bridal as well as everyday wear jewellery.

To celebrate the grand opening of the store, the jewellery house had the event anchor and musicians entertain visitors with fine melodies. During the opening, patrons enjoyed various outdoor activities. The activity also established points of contact with first-time buyers for the brand.

Written by Aparna Bhowmick

Retail Jeweller India News