Reliance Jewels unveils the Vivaham Collection, celebrating brides of every region in India

It incorporates the rich cultural heritage of various regions, and showcases more than 15 distinct bridal looks, with jewellery curated to complement every bride’s ensemble

Reliance Jewels has just launched its highly anticipated ‘Vivaham Collection’, an exquisite range of wedding jewellery designed to make every bride – irrespective of their social background – feel like a queen on her special day. This collection pays homage to the diversity and elegance of regional brides across India, capturing their unique styles and inspirations.

Incorporating the rich cultural heritage of various regions, the Vivaham Collection showcases more than 15 distinct bridal looks, each representing a different part of India. From the opulent Bengali bride to the resplendent Odisha bride, the ravishing Maharashtrian bride to the elegant Rajasthani bride, the trendy metro bride to the dazzling Punjabi bride, the elegant Telugu bride to the gorgeous Bihari bride – all the traditional and intricate looks that celebrate the country’s rich culture and traditions of weddings are captured by the collection, which has meticulously curated jewellery to complement every bride’s ensemble. The collection features a wide range of designs in chokers, long necklaces, bangles, rings, earrings, choker sets, mangalsutras, mangtikas, naths, hathphools, waist-belts, armbands, bracelets and more, creating an enchanting symphony of cultures and traditions.

“Our Vivaham Collection is a testament to the magnificence and diversity of Indian weddings,” Sunil Nayak, CEO of Reliance Jewels, said. “We believe that every bride deserves to feel like a queen on her wedding day, regardless of her caste, age, socio-economic segment, or location. Our collection reflects the regal aspirations of Indian brides, which are evident in their choice of jewellery, attire and overall aura. We wanted to capture the essence of each region, allowing brides to embrace their cultural identity while radiating elegance and grace. While every piece in this collection is meticulously crafted, with attention to detail and superior craftsmanship, we are offering the brides a complete bridal look so that they shine like a queen on their D-day.”

To enhance the joy of wedding shopping, Reliance Jewels is offering customers up to 20% off on gold jewellery making charges and diamond jewellery value for a limited period. Additionally, it is also offering exchange of old gold jewellery for full value. The Vivaham Collection will be available at Reliance Jewels stores across India.

Retail Jeweller India