Que by M launches 18K gold activewear collection to make working out ‘look good’

The lightweight collection, which contains robust and practically designed bracelets, earrings, studs, and pendants, is hypoallergenic and designed for mobility

Bengaluru: Most people ponder over their resolutions as the New Year approaches, and getting in shape is the frontrunner in most lists. Millennial jewellery brand Que by M is foraying into the activewear jewellery market with 18K gold offerings to appeal to fitness enthusiasts with the motto of ‘Looking good while working out’. 

Que by M has carefully designed attractive and sturdy pieces that do not get in the way of workouts, striking a balance between fashion and function. The collection has the durability of 18K gold jewellery and the versatility of lightweight patterns. It is curated to ensure that the wearer looks their best during workouts while motivating and reinforcing a fitness regimen. The collection contains bracelets, earrings, studs, and pendants.

“Our new activewear collection is designed for mobility. The pieces are robust, hypoallergenic, and designed to tackle heavy workout sessions while still looking your golden best,” said Jyothi Jain, Chief Executive Officer, Que by M. “Our smartwatch buttons and charms are perfect accessories to gift yourself for every milestone achieved. These pieces serve as reminders and motivators to stay consistent with your routine,” she added.

Based in Bengaluru, Karnataka, Que by M creates global designs with an Indian touch. The brand emphasises quality, transparency, and a consumer-centric business approach, bridging the gap between traditional craftsmanship and modern appeal – in an affordable package. 

Courtesy: NewsVoir