PNG Sons sponsors Swayam Talks to intensify visibility across Maharashtra 

By partnering with Swayam Talks, PNG Sons can subtly reinforce its message while benefiting from the platform’s widespread recognition in the Marathi community  

Pune: Always on the lookout for opportunities that bring high visibility, PNG Sons has recently joined forces with Swayam Talks. This collaboration is in line with the Pune-based jeweller’s ongoing strategy of partnering with and sponsoring impactful events and initiatives. As a sponsor of Swayam Talks, the brand sees a promising chance to connect with a new and broader audience, further strengthening its presence and influence in the region. 

“Swayam Talks, a respected platform in our community, approached us with an opportunity. Recognising its strong reputation in Maharashtra, we saw the value in partnering with them. Our collaboration is driven by the meaningful opportunities and alignment this sponsorship offers,” said Aditya Modak, CFO & COO of P N Gadgil & Sons. 

Swayam Talks, founded by Vikas Jorapur, an entrepreneur and motivational speaker, is a platform that shares inspiring stories and ideas from individuals across various fields, focusing on personal growth, innovation, and social impact. Akin to the English property TED Talks, it serves as a medium for thought-provoking discussions for like-minded individuals, primarily within the Maharashtra region. 

The brand has opted to promote its association with the talk show property through its social media due to the easy access and widespread use of social platforms among its customers, especially the younger generation. PNG Sons has used a similar approach with its other associations and partnerships to ensuring extensive visibility to its customers and potential consumers.   

According to the brand, by partnering with Swayam Talks, it can subtly reinforce its message while benefiting from the platform’s widespread recognition among the Marathi community in the state. “Maintaining a consistent presence on such a notable platform not only enhances brand visibility but also strengthens brand recall,” commented Modak. 

As the talk show continues to connect with audiences far and wide, PNG Sons’ association with it ensures that their identity remains prominent in the minds of their target demographic, solidifying their position at the forefront of public awareness. 

With the availability of tickets for the show on an external platform, the brand maintained that it was not directly selling any tickets but sent them to a handful of valued customers. “These events help strengthen our relationships with them, offering a unique opportunity for our customers to connect with us on a more personal level. Our clients find these events engaging and appreciate the exclusive invitations,” said Modak. 

The brand is of the opinion that while immediate feedback might be difficult to obtain, their strategic efforts to explore new markets and opportunities have historically yielded positive outcomes. The brand is confident that their involvement will ultimately lead to the desired results, as previous experiences have shown that such initiatives often pave the way for increased market engagement and success. 

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive