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PMJ Jewels unveils new brand ambassador Sitara and ad campaign at Times Square in New York
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It created a big buzz for the brand, and came along with the launch of a new collection – ‘Sitara’ named after her
Leading South Indian jewellery retailer PMJ Jewels took the opportunity of grand celebrations of the American Independence Day at Times Square in New York on July 4 to launch its latest ad campaign, featuring the brand’s Sitara collection. This created a big buzz for the brand, and came along with the announcement of Sitara Ghattamaneni, daughter of actor Mahesh Babu, as its new brand ambassador. To commemorate this association, PMJ Jewels also named the special collection ‘Sitara’ after her.
Sharing the news on social media, Mahesh Babu tweeted about his daughter’s first ad.
PMJ Jewels will launch the Sitara collection in India on July 6, 2023 in Telangana, Hyderabad, following by an event at Vijayawada on July 13.
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