PMJ Jewels launches 5th showroom in Bengaluru at Phoenix Market City

This is the 35^th overall showroom by the brand and occupies a competitive spot in the prime space of the mall, where an entire floor is dedicated to different jewellery brands

Bengaluru: PMJ Jewels launched its fifth showroom in Bengaluru at Phoenix Market City, Whitefield. This is the 35^th overall showroom by the brand and occupies a competitive spot in the prime space of the mall, where an entire floor is dedicated to different jewellery brands.

Loyal patrons of the brand took part in the lamp lighting ceremony during the inauguration, as the young brand ambassador Sitara Ghattamaneni, daughter of south movie superstar Mahesh Babu, attended the launch.

It’s a part of the brand’s strategy to expand into modern retail, PMJ Jewels has been eyeing this property for a while, securing it in 2023. “A presence at Phoenix Market City, Bangalore, aligns with our goal of increasing our mall footprint. Over the past three years, transitioning into the mainstream jewellery space has been a priority for PMJ Jewels, wherein we focus on studded designs and not plain gold,” said Kiran Shinde, CFO of PMJ Jewels.

This 1500 square feet store maintains a premium feel, with display units highlighting design quality rather than quantity. Unlike typical high-street jewellery stores, the brand opts for subtle displays with their visual merchandises reflecting different themes, based on the buying seasons and internal themes.

The brand regularly engages in hyper-localised influencer activities to target regional markets and sentiments effectively. The designs and customisation are the unique selling points of PMJ Jewels, and with this showroom, the brand is expanding its stronghold over South Indian markets.

“We are already established in Jayanagar, Level Road, and two malls: Galleria Mall, Yelahanka, and Forum South. This new store in Phoenix Market City is our fifth in Bangalore, and we are opening our sixth store at Marathahalli, Bangalore, on a high street,” concluded Shinde.

Retail Jeweller India News