RJ Market Watch
Pandit Jewellers partners with The Bling Room on pretwear jewellery
Pandit Jewellers, Bulandshahr, Uttar Pradesh, has embarked on the multi-brand era. Partnering with clothing destination The Bling Room, the jewellery brand has gained the first mover advantage in the city and the Delhi-NCR region.
“This has been a huge leap for us, as we wanted to boost the visibility of our brand and we see a lot of brands engaging in fashion across product categories. Therefore, we ventured with silver jewellery,” said Garima Gaur, director of Pandit Jewellers.
The brand has become the exclusive jewellery partner of The Bling Room and has been getting rave reviews from first-time customers frequenting the clothing brand with new interests. The brand has a dedicated jewellery counter exhibiting an affordable pretwear range starting from Rs 5000-25000.
“The favourale response has prompted us to explore gold and polki ranges in the near future. We would also like to explore opportunities from other clothing brands,” said Gaur, as she added that jewellery should be promoted and perceived in such a mixed fashion ecosystem for better conversion.
RJ Exclusive
With ‘Uncut Conversations’, Zaveri Bros Diamonds & Gold seeks to build deep, meaningful customer relationships
Thangals Jewellery celebrates International Women’s Day by recognizing employees at its all-women showroom in Dubai
Kirthi Diamonds’ new capsule collection is influenced by iconic characters and elements from Harry Potter films
Abharan Jewellers’ contest asks brides-to-be to document their in-store wedding jewellery shopping journey
India has overtaken China to become second largest diamond market: De Beers CEO Al Cook
US-based private equity firm Advent International to acquire Orra Fine Jewellery, say media reports
The House of Rose debuts in Mumbai with a 21,000 sq. ft. experiential concept space showcasing fine jewellery and luxury watch brands
Eminent jeweller Viren Bhagat sets up first global boutique in London’s Mayfair
Wide Angle4 weeks agoIndia has overtaken China to become second largest diamond market: De Beers CEO Al Cook
- Daily News1 month ago
US-based private equity firm Advent International to acquire Orra Fine Jewellery, say media reports
- Exclusive2 months ago
The House of Rose debuts in Mumbai with a 21,000 sq. ft. experiential concept space showcasing fine jewellery and luxury watch brands
- Wide Angle1 month ago
Eminent jeweller Viren Bhagat sets up first global boutique in London’s Mayfair
