With the price point starting at Rs 10,000, the brand aims to harness Reva to connect with modern shoppers
Pune: P N Gadgil & Sons (PNGS) has launched ‘Reva’ as a new sub-brand to cater to the rising demand for affordable and contemporary diamond jewellery. With the price point starting at Rs 10,000, the brand aims to harness Reva to diversify its jewellery offering and connect with modern shoppers.
“At PNGS, we have always been committed to blending tradition with innovation,” said Aditya Modak, Chief Financial Officer and Chief Operating Officer of PNGS, in a media statement. “The launch of Reva signifies our dedication to offering contemporary designs while maintaining the quality and trust that our customers have cherished for over a century.”
Reva is designed to increase accessibility to diamond jewellery, according to PNGS. The collection mixes glittering stones with gold settings and inspirations from the natural world. The brand also offers customization options on its jewellery to cater to customers’ tastes.
P N Gadgil & Sons recently brought its India store total to 31 with the opening of its latest outlet in Pune’s Talegaon neighbourhood. To celebrate the exclusive brand outlet launch and the new Reva collection, the brand launched a promotion for the line, targeting Valentine’s Day shoppers as well.
Present offline in 23 cities in three Indian States, P N Gadgil & Sons featured at rank 280 on the Fortune 500 India list 2024. The business reported a turnover of Rs 8,500 crore in 2024 and expects to report 12% growth in 2025.
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