RJ Market Watch
ORRA helps followers beat pandemic blues with Wellness Week activity
The initiative, which was launched as part of their CSR activities, was aimed to make the community stronger physically, mentally and emotionally.
In order to support the customers and engage with them amid the global pandemic, ORRA came up with a new initiative called Wellness Week. The initiative, which was launched as part of their CSR activities, was aimed to make the community stronger physically, mentally and emotionally.
The initiative ran for 2 weeks with the first session taking place between May 2 and 15, said Cecil De’ Santa Maria, CEO, ORRA. Customers of the brand got complete access to the Instagram live event without any charge.
“We had a total of five speakers from different fields like psychologist Minu Joshi, who conducted a session on how to stay mentally fit during this pandemic. Dietician Shwetha Bhatia shared health and fitness tips on her session,” said De’ Santa Maria.
The activity also featured yoga institute director and Dr Hansaji Yogendra, who demonstrated a crucially important method of enhancing the oxygen level of our bodies naturally. The Wellness Week also spanned across food, where Food Entrepreneur Rakshita Dwivedi showed ORRA followers how healthy food helps usstay fit in these times of crisis.
Finally, psychologist Neha Patel also shed insights on how mindful art forms can be used for therapy, thus encouraging art-lovers and others beat the stress.
The brand is planning to do more CSR activities on these lines in the future.
Written by Manoj Chakraborty
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