RJ Market Watch
Natural Diamond Council to launch the first of its Bi-Annual ‘Fashion of Diamond: Trend report” in India at FDCI X LAKME fashion week
MUMBAI, 18th March 2021: Natural Diamond Council, a one-stop destination for all things natural diamond is launching its first-ever bi-annual jewellery trend report ‘Fashion Of Diamonds: Trend Report 2021’ at FDCI x Lakmé Fashion Week.
The NDC plans to create and publish a bi-annual Trend Report that predicts the upcoming trends in the world of diamond jewellery. The report has been curated by the style collective, comprising the finest names in fashion, design, and journalism.
To date the NDC has partnered with some of the heavyweights from the fashion and diamond world including Christie’s, Bvlgari, Tiffany & Co and Cartier, and has most recently signed actress Ana De Armas as the first global brand ambassador in the campaign, ‘For Moments Like No Other’.
Commenting on the partnership, Jaspreet Chandok, Head – Lifestyle Businesses, RISE Worldwide said, “Jewellery is synonymous to fashion and glamour and we are thrilled to partner once again with a prestigious brand like NDC and have their first-ever trend report launch at this season of the FDCI X Lakmé Fashion Week. With several successful seasons of this partnership, this one is truly a milestone.”
Richa Singh, Managing Director ,NDC India, said: ‘’We are thrilled to launch our first-ever jewellery trend report. It has been a creatively enthralling discussion of fashion and jewellery trends with the trailblazers of the industry. Natural diamonds are timeless classics and are an integral part of slow fashion and conscious luxury. Through the trends, we have showcased diamonds like you have never seen them before”.
Courtesy: Retail Jeweller India News Service
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