Miyu & Moka introduces hallmark-stamped European silver jewellery collection 

Each piece of silver jewellery from Miyu & Moka is inspected and stamped by a BIS-accredited agency, guaranteeing customers 100% purity as claimed 

Mumbai— Miyu & Moka, a premium jewellery brand, has launched India’s inaugural Hallmark-stamped European silver jewellery collection, featuring intricate and exclusive designs. The brand distinguishes itself by offering jewellery crafted from high-quality metals such as pure 92.5 silver and waterproof 316 stainless steel, layered with thick 18k gold plating for enduring beauty and longevity. 

Each piece of silver jewellery from Miyu & Moka is inspected and stamped by a BIS-accredited agency, guaranteeing customers 100% purity as claimed. In India, while gold jewellery requires mandatory hallmarking to ensure purity and quality, silver jewellery typically only necessitates a brand-level hallmark certificate, authorizing its sale. 

Ritu Bharaj, a founding member of Miyu & Moka, commented on the brand’s distinction as the first BIS-stamped jewellery brand with European designs in India, stating, “When I searched the Indian market for silver jewellery for my mother, I discovered that hallmarking was often for the brand name, not the products themselves. This lack of transparency inspired us to establish Miyu & Moka, where each piece is guaranteed for purity. Our core values are transparency, uniqueness, and quality.” 

Miyu & Moka collaborates with leading European designers to create its jewellery collections, which are manufactured in Thailand, China, and India. The brand exclusively uses ethically sourced materials, including clean stones and recycled gold, silver, and stainless steel. 

Founded by a team of women with a combined 40 years of corporate experience in lifestyle and financial brands, Miyu & Moka addresses the market need for a transparent silver jewellery brand offering premium BIS-hallmarked designs. The brand’s collections start from Rs. 999, making them ideal for special gifts or personal indulgences. 

In a short time, Miyu & Moka has garnered appreciation from top influencers and stylists for its luxurious yet accessible jewellery pieces.  

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