Mini Diamonds makes retail debut with flagship store in Mumbai’s Atria Mall  

The brand will operate its retail ventures through its wholly owned subsidiary, Namra Jewels Pvt Ltd. MD Upendra N Shah has expressed excitement over renewed customer interest in lab-grown diamonds in the domestic market 

Mumbai: Lab-grown diamond manufacturer Mini Diamonds India Ltd (MDIL) has officially entered the offline retail market with the opening of its first flagship store, Namra Jewels, located in Atria Mall on Annie Besant Road in Mumbai. 

The store features an extensive collection of jewellery crafted from 14 karat gold and adorned with lab-grown diamonds, catering to a growing consumer demand for sustainable luxury. This launch marks a significant step in MDIL’s retail expansion strategy aimed at strengthening its footprint in the lab-grown diamond jewellery market both in India and internationally. 

Upendra N Shah, Chairman and Managing Director of Mini Diamonds, expressed his excitement about the launch, stating, “The opening of our flagship store is a proud moment for us. We are thrilled to introduce our lab-grown diamond collections in a physical retail space, and the positive reception today only strengthens our resolve to continue offering high-quality, sustainable jewellery.” 

Mini Diamonds will operate its retail ventures through its wholly owned subsidiary, Namra Jewels Pvt Ltd. 
 

In related news, the brand recently announced a partnership with AV Palace DMCC, a diamond and jewellery enterprise based in Dubai. The collaboration aims to expand MDIL’s lab-grown diamond jewellery segment in Dubai and adjacent regions. A V Palace DMCC, located in Almas Tower, Jumeirah Lakes Towers, Dubai, will distribute MDIL’s jewellery through both Business-to-Business (B2B) and Business-to-Consumer (B2C) channels. 

Meanwhile, the company has recently reached a record high in its stock price. On October 12, 2024, the stock peaked at Rs. 166.2, outperforming the sector by 1.31%. This marks the eighth consecutive day of gains, with returns increasing by 17% during this period.

According to a leading stock analysis platform, the current recommendation for Mini Diamonds (India) is ‘Hold.’ The stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a positive trend.

Over the past year, Mini Diamonds (India) has demonstrated impressive performance, with its stock price soaring by 805.72%, compared to the Sensex’s growth of just 22.43%. This highlights the company’s strong potential and market growth.
 

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