Melorra Launches Three New Collections for Spring/Summer 2019

Design powerhouse Melorra recently unveiled its Spring/Summer 2019 jewellery collection. The three new collections called California Girl, Modern Safari, and All Dolled Up represent the spirit of the modern woman and are all about spunk, style, colors, and an affinity for the outdoors and adventure. Melorra has established itself as a name to reckon with recording a month-over-month growth of 25% and expects an increase in demand from across the country for the newly launched Spring/Summer collection.

Spring and summer signify bright colors, and cool vibes and silhouettes. The collections represent the spirit of the season aptly. The California Girl collection is inspired by summer hues, tie-dye and beachy vibes, and colors. Modern Safari is about adventure and travel complementing the multidimensional persona of women today. All dolled up features ruffles and cascading flutters representing the vivacious 70s seen everywhere and on everyone in the fashion circuit.

Ever since Melorra opened its delivery options to all markets through a tie-up with E-commerce Express, it has become a preferred destination to shop for lightweight jewellery. Being the fastest growing jewellery brand, Melorra stands out for bringing out pieces that can be paired with anything. It uses recent fashion trends for new designs and captures the latest runway trends from several fashion shows staged in New York, Paris and Milan.

Speaking on these recent launches, Ms Saroja Yeramilli, Founder, Melorra, said, “Melorra’s Spring/Summer 2019 collections is about the bold and vivacious colors and hues of the season. They are inspired by trends that celebs and designers are already going gaga over! The designs complement the woman of today who is a go-getter in all aspects of life. It is all about showcasing the ‘fearless you’ and in all grandeur. Every piece in the collection is distinctive, and we look forward to a tremendous response from all across the country.”

Melorra creates pieces that are meant for a ‘buy-now, wear-now’ purpose. Understanding the fashion cycles that influence wardrobe choices, Melorra tailors all collections to these trends, giving women something unique to wear every time. From daily wear gold earrings and latest gold chain designs to gold rings and other jewellery, the choices are unlimited. The collections are available in varied hues of gold such as rose gold and enamel.

Melorra has already catered to about 20% of the 2912 cities and towns in India in just under 5 months. From cities with a population of less than 10,000 to those above 1 million, Melorra has made its mark everywhere. It launches 42 new designs weekly to match the most recent fashion trends. Over 75% of the collections are priced below INR 30,000.

Courtesy: PTI