Malabar’s ‘Hunger-Free World’ campaign feeds 32,500 needy people daily, aims to reach 1 lakh

CSR initiative aligns with the United Nations’ Sustainable Development Goal 2 – Zero Hunger; the campaign operates in India and Africa through various centres

The Malabar Group’s Hunger-Free World campaign is making a significant impact by providing daily meals to nearly 32,500 needy people. This CSR initiative aligns with the United Nations’ Sustainable Development Goal 2 – Zero Hunger. M P Ahammed, Chairman, Malabar Group envisions reaching the milestone of feeding 1 lakh people daily. Currently, the campaign operates in India and Africa through various centres. According to the statistics of various international agencies, around 80 crore people live in poverty globally. Ahammed expresses that the Hunger-Free World campaign is the group’s contribution to the global fight against poverty, joining the efforts of various countries and agencies.

To carry out this noble mission, Malabar collaborates with Thanal, an association known for its commitment to social service. Kitchens with modern facilities have been set up in different locations to prepare meals. Well-trained staff are appointed to ensure the food is prepared with the utmost care and hygiene. Volunteers from both Malabar and Thanal come together to distribute food packages to individuals on the streets and those in need.

Packages are primarily distributed at railway stations, bus stands, and hospitals. Around 75% of the recipients who receive food daily are the same, with women and children also benefiting from this initiative. Besides this, Malabar volunteers conduct surveys to assess the poverty situation in the country.

In addition to the Hunger-Free programme, Malabar Group supports the underprivileged by assisting with health care, education, and housing. All the verticals under the Malabar Group, including Malabar Gold and Diamonds, keep aside 5% of the company’s profit to carry out social service programmes. Malabar has contributed around Rs 200 crore towards the well-being of people and society.

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