London’s cult jewellery brand Missoma debuts on Tanzire in India on December 11

Missoma’s ethos prioritizes sustainability and self–expression – the brand uses 100% recycled sterling silver and 18 ct gold plating. The collaboration is set to redefine the glocal demi-fine jewellery landscape 

Mumbai: In a remarkable fusion of international sophistication and Indian vibrance, Tanzire, an India-based global marketplace for demi–fine jewellery, will exclusively launch London–based cult brand Missoma on December 11, 2023. An exclusive offline preview on December 7, 2023, offered a glimpse into the world of Missoma before the grand launch on December 11. This preview had an intimate experience, allowing connoisseurs and fashion enthusiasts to immerse themselves in the allure of Missoma’s demi–fine jewellery.

Established over a decade ago, Missoma has been celebrated for its avant–garde designs that seamlessly blend contemporary aesthetics with timeless elegance. The brand has made a mark through successful collaborations within the fashion industry, notably with luminaries such as Harris Reed and Lucy Williams. The impending launch in India is poised to deepen Missoma’s international footprint, introducing its iconic creations to a new audience eager for distinctive, high–quality designs.

Missoma’s ethos extends beyond aesthetics, prioritizing sustainability and self–expression. With a commitment to inspire individuality, the brand ensures that every piece is a testament to environmental responsibility. The jewellery is meticulously handcrafted in factories in Thailand and India, using 100% recycled sterling silver and recycled 18ct gold plating. Missoma not only produces jewellery; it symbolizes a journey of self–expression and confidence, aligning with the ethos of Tanzire.

The collaboration between Tanzire and Missoma promises to redefine the narrative of demi–fine jewellery in India and usher in a celebration of self–expression, empowerment, and a fusion of global elegance with Indian panache. 

Tanzire, founded by Suhani Batwara in 2020, has been at the forefront of India’s demi–fine jewellery movement. As a leading e-commerce marketplace dedicated to handmade demi–fine jewellery crafted by independent women–owned brands worldwide, Tanzire celebrates diversity, inclusivity and the self–expression of the modern individual. This is a remarkable moment for Tanzire as the avant–garde designs and commitment to quality synonymous with Missoma find a new home in the dynamic Indian market.

Courtesy: Grazia