#LockYourLove: Aukera Grown Diamond Jewellery launches contest to celebrate love and togetherness

The strictly in-store contest is inspired by the brand’s focus on proposal rings. Itinvolves a ‘Wall of Love’ set up by the brand across all its seven outlets, on which couples need to symbolically seal their love with a lock and key

Bengaluru: Lab-grown diamond jewellery brand Aukera has launched the ‘Lock Your Love’ campaign to celebrate love and togetherness. The contest, open to all couples, is exclusively meant for in-store participation and symbolically captures the essence of sealing love forever.

Inspired by the iconic Ponte Milvio bridge in Italy, also known as the Bridge of Love, Aukera has set up a ‘Wall of Love’ across all seven of its brand outlets. Couples visiting any store can collect a lock and key from the in-store team, symbolically seal their love on the wall, and celebrate their journey together. Participants in the campaign stand a chance to win a proposal ring worth Rs 1 lakh, a meticulously crafted piece from Aukera’s collection of rings and solitaires. Participants are encouraged to seal their love on the Wall of Love, capture the special moment, and share their pictures on social media while tagging the brand’s official social handles. At the end of the two-week-long contest, the winner will receive a proposal ring through a lucky draw of the keys collected.

The emotional narrative of the campaign is brought to life through a 35-second digital film that highlights couples deeply in love, ready to take the next step in their journey. The film beautifully encapsulates the emotions of commitment, timelessness and the joy of celebrating relationships with a perfect symbol of love—a lab-grown diamond ring.

Watch the campaign film here:
https://www.youtube.com/watch?v=ukEnO3d0Zhg

Speaking about the campaign, Lisa Mukhedkar, Co-founder and CEO of Aukera, said, “Bridal rings are a core strength for Aukera.  New age couples choose Aukera for their designs and craftsmanship – across proposal, engagement and wedding rings. ‘Lock Your Love’ is a great way to engage our customers – an activity they find endearing, making them part of the practice globally – of locking love.” 

Since its launch, ‘Lock Your Love’has garnered some love across Instagram, Twitter and Radio, with participants sharing photos and videos of themselves sealing their love on the Wall of Love, tagging Aukera’s handles, and celebrating the unique experience.

Proposal rings are a specialty at Aukera, representing the intimate start of a couple’s journey. Unlike engagement rings, which often involve family opinions, proposal rings are a personal symbol of commitment, shared privately between partners, making the moment of saying “yes” even more special. This focus on proposal rings has inspired the ‘Lock Your Love’ contest.

Notably, in August this year, Aukerahad announced the raising of Rs 26.7 crore (around $ 3.2 million) in a Series A funding round, marking its first institutional investment since its founding a year ago.

Aukera retails at sevenshowroomsacross Bangalore and Hyderabad or online at www.aukerajewellery.com. 

Retail Jeweller India News