Kushal’s launches heartwarming “Wrapped with Love” campaign for Raksha Bandhan 

Understanding that each jewellery gift holds unique sentiment and story, Kushal’s has introduced “Wrapped by Kushal’s” – a feature that allows brothers to add a heartfelt touch to their Rakhi gifting 
 

Mumbai: Silver jewellery brand, Kushal’s, looks to make Raksha Bandhan special with its heartwarming new campaign, “Raksha Bandhan Gifts – Wrapped with Love.” The campaign stars popular television personality Jay Bhanushali in a touching 60-second digital film where he fondly reminisces about the playful and cherished moments he shares with his sister. The film captures the essence of sibling relationships, filled with fun, mischief, and deep affection. 

To celebrate the occasion, Kushal’s has introduced three exquisite jewellery collections: Zircon, Meenakari, and Fine Silver. Each collection showcases exceptional design and craftsmanship, making them the suitable gifts for sisters to wear on various occasions.  

“Our Raksha Bandhan collection is meticulously crafted, featuring a variety of designs from bold statement pieces to elegant minimalist styles. Rakhi is all about strengthening the bond of love between siblings, and Jay Bhanushali, with his charming personality and heartfelt performances, is the perfect choice for this campaign. Like every caring brother, Jay wants to give something special to his sister, making him a relatable and apt representation of the love and thoughtfulness we want to convey,” said Ankit Gulecha, Director of Marketing at Kushal’s. 

Understanding that each jewellery gift holds unique sentiment and story, Kushal’s has introduced “Wrapped by Kushal’s” – a feature that allows brothers to add a heartfelt touch to their Rakhi gifting. This feature enables siblings to send video messages, personalized message cards, and bespoke packaging options, making each gift an expression of love and appreciation. 

“This year, Kushal’s is poised to see a 50% growth from last year’s Raksha Bandhan season. We are focusing heavily on digital campaigns to drive footfall to our stores and to strengthen our online business through Kushal’s app and website. This digital push will allow consumers to choose from over 100 designs curated especially for the Rakhi collection,” Gulecha added. 

The Raksha Bandhan collection is available online and in over 90 brand stores across more than 30 cities in India, including Bangalore, Pune, Indore, Hyderabad, Chandigarh, and Chennai. Brothers can now order fashionable jewellery with just a click, making the shopping experience seamless and enjoyable. 

 
Retail Jeweller India News