KISNA Diamond and Gold Jewellery ventures into Chhattisgarh with first showroom at Raipur

Launch is in line with new distribution strategy and reflects the new brand identity

KISNA, from the Hari Krishna Group, has made a foray into Chhattisgarh with the launch of its first franchise store at Raipur. With this new store launch, KISNA continues to take a progressive step towards a shift in its distribution strategy as it aims to fulfill its promise and vision of making diamond jewellery accessible to all Indian women.

The showroom’s grand opening saw the presence of notable celebrities Nakuul Mehta and Tamanna Sharma, along with Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and Parag Shah, Director, KISNA Diamond and Gold Jewellery.

Talking about the new store launch, Ghanshyam Dholakia said, “We are elated to establish KISNA’s first showroom in Raipur and bring some of our newest designs to the heart of central India. We are working towards making diamonds accessible to all women in the country and with our expansion plans, we aim to fulfill every woman’s aspiration of owning diamond jewellery in the country. At the new showroom, we want consumers to experience the expertise of the Hari Krishna Group and provide them with a variety of diamond and gold jewellery options that they can wear for any occasion.”

Parag Shah added, “Launching our store in central India is our way forward to the next phase of growth and expansion into the heartlands of the country. Chhattisgarh is known for its unique designs in jewellery. With launch of the KISNA showroom in Raipur, we aim to curate jewellery as per the local tastes and cater to the growing demand of the State. We are also looking at intensifying our bond with local consumers and bringing them the highest standards of customer service.”

KISNA’s newest showroom at Raipur is designed to offer diverse collections and designs for each age group, for everyday wear as well as the festive season.

Established in 2005, KISNA pioneered its distribution-driven model with a current footprint of 3500+ stores across the country, making it one of the largest distributed diamond jewellery brands in India. KISNA launched three showrooms in Siliguri, Hyderabad and Hisar in 2022 and expanded into Uttar Pradesh in 2023 with stores at Ayodhya and Bareilly.