Jos Alukkas has signed on actor R Madhavan to be their pan-India brand ambassador. South Indian actor Keerthy Suresh will also continue as brand ambassador of the leading jewellery group. At a function held in Mumbai, the Managing Directors of Jos Alukkas, Varghese Alukka, Paul J Alukka and John Alukka, handed over documents of agreement with the company to the actors.
Jos Alukkas chose Madhavan in a bid to disseminate the brand philosophy of the group across India. Jos Alukkas has major pan-India expansion plans. Jose Alukka, Chairman of the group, says Keerthy Suresh will continue to represent the gold and diamond brands of Jos Alukkas.
The recognition that both the stars have won across India is expected to contribute to the future campaigns of Jos Alukkas, which has been functioning on the strong pillars of dedication and ethos for the last 58 years. Jos Alukkas has consistently been leading the gold business in Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala and Puducherry. Talking about being brand ambassador for Jos Alukkas, R. Madhavan said he is happy to collaborate with a brand which stands as the synonym of honesty in business. Keerthy Suresh said Jos Alukkas caters to the rising demands of women in the new world.
Courtesy: Retail Jeweller India News
