IIJS 2021 becomes a hub of unique designs and colour splash

From lightweight diamond to colour stone with tourmalines, morganites and emeralds, buyers need to set their priorities straight from the reserve of innovation various manufactures have tabled at this years in-person event

The biggest B2B trade event in jewellery industry, IIJS 2021, gave the much-needed fillip to the heterogeneous retail base in India. Buyers and sellers interacted just like pre-Covid days and thanks to the rigorous implementation of safety protocols, inventory movement was fast. Here are some of the ranges by various manufacturers that really stood out.

T.J. Impex brought out their luxurious diamond jewellery set with fancy shape diamonds and solitaires. They have also catered to everyday wear. “Manufacturing lighter pieces requires a sound knowledge of technology and we keep updated about the latest machinery introduced in the market. Our team makes it a point to visit Turkey annually to adopt and learn the techniques of manufacturing,” said Samir Tulsyan, director, T.J. Impex.

A similar diversity has been shown by Kiran Jewels, who has gone gallant with their Johar diamond collection for the modern bride-to-be. In lightweight, they are presenting the Denim collection, armed with cutwork patterns to significantly reduce the weight of gold. “In India, consumers are looking for fresh innovative design and low to medium ticket size products. We are introducing a new range of gifting jewellery and fashion jewellery for millennials and GenZ,” said Mahesh Italiya, president, Kiran Jewels (India).

Colour gemstones is a whole different category that has seen a design-led revolution at IIJS. One notable manufacturer in that category is Sanskriti Jewels, which has come up with their Colour Me Happy collection.

This collection consists of emeralds, opals, briolettes, topaz, tanzanites, morganites, rubies, tourmalines and a host of other delights to spoil the end-user with colours. “What sets this collection apart is the extra effort we put in to get customised Zambian emerald pipes, specially carved tourmalines, morganites, tanzanite and Russian emeralds,” said Nidhi Garodia, creative director, Sanskriti Jewels. Matching might on tanzanite are The Rose Group and Jaipur Jewels, who also came up with their exquisite colour stone collections at IIJS 2021.

Cover image courtesy: Kiran Jewels

Courtesy: Retail Jeweller India News