Kashi Jewellers inspires youth of Kanpur with Young Founder Summit 

As a platinum sponsor of the event, the jeweller offered some insights into the recruitment opportunities in jewellery retail 

Kanpur: As part of a collaboration with Ficci Flo, Kashi Jewellers inspired the youth of Kanpur via the Young Founder Summit as its sponsor. The seminar, where most attendees were in the age group of 16 – 35 years, was held over a span of a few days and saw many industry leaders from different sectors guide the younger invitees based on their experience. 

As one of the Platinum Sponsors of the event, the jeweller offered some insights into the recruitment opportunities at Kashi Jewellers. In the brand’s view, the seminar was a learning ground for the young entrepreneurs who are keen on building a future in different industries.  

The brand also maintained that as an industry leader in the retail jewellery sector, it aims to encourage and hone fresh talent, and spoke about potential employment possibilities in retail at the event. “Today, retail is a different ball game, and one needs to have a proper skill set, whether it is visual merchandising or retail sales and other departments. There are so many different fields now,” commented Shreyansh Kapoor, Vice-President, Kashi Jewellers.  

“The retail sector is growing rapidly and young talent matters. Some industry leaders, who already have an established business and have been running it successfully for more than 10 years, were invited. The summit also had a younger generation of entrepreneurs who have made a difference in their business,” he said.  

In a way, Kapoor added, such associations were essential for boosting brand value and for creating brand recall within a group of individuals. “As far as the promotions for the event are concerned, it has been handled by FICCI, whose reach is about 600 people, mainly women, from across the city. However, the word-of-mouth marketing, though subtle, is beneficial to us.”  

In the brand’s opinion, jewellery retailing is quite different from other forms of retail, given the value of the product. Even under fashion, jewellery trumps apparel and accessories as the appeal of precious jewellery lasts for years. “In today’s day and age, it is even more important to let young people know why investing in jewellery is important, especially with gold rates and diamond rates going up,” Kapoor continued. 

Through this sponsorship and similar endeavours, the brand aims to spread more awareness about itself, which may garner sales opportunities in the future. “Many a time, the gain is indirect. If people are aware about the brand and the company, there are chances they will look to us for jewellery purchases later,” he said. 

The brand, whose association with organisation is in the nascent stage, will be involved as a sponsor for many other initiatives such as a grand fashion show around the month of September. Kapoor also observed that the association with FICCI helps the 70-year-old company to be identified as one that makes a difference to people and society, going beyond its core business of retailing jewellery. 

Written by Aparna Bhowmick 

Retail Jeweller India Exclusive