Kalyan Jewellers’ star-studded Diwali ad campaign promotes the charm of togetherness

The campaign aims to resonate nationally and has already garnered close to 1 million views on YouTube

Mumbai: Kalyan Jewellers has launched a captivating new ad campaign in celebration of the upcoming Diwali festival, featuring an array of Bollywood stars – Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Janhvi Kapoor, Rashmika Mandanna, Kriti Sanon and Wamiqa Gabbi.

The ad shows the stars in their festive best, reflecting the spirit of Diwali. It begins with Jaya Bachchan admiring a beautiful necklace, followed by a glimpse of Katrina Kaif. Rashmika Mandanna is seen inside a temple, while Kriti Sanon and Janhvi Kapoor share a frame together. The ad concludes with Amitabh Bachchan extending warm Diwali wishes to viewers. According to the brand’s post on social media, the ad is described as “embracing the past while creating new memories to treasure for years to come, we celebrate not just the auspicious festival of Diwali, but the beautiful traditions and precious moments that bind us together”. It promotes “the timeless charm of togetherness”.

This vibrant campaign aims to resonate with audiences and enhance Kalyan Jewellers’ brand presence during the festive season. The advertisement has stirred significant interest. The 30-second video clip has already managed to garner close to 1 million views on YouTube. The video is accentuated perfectly with the aid of ambient warm lighting to depict joy and festive cheer through the medium of jewellery in the Diwali season.

Watch the ad campaign here:

The star cast of the video is testament to the brand’s focus on mega marketing campaigns. The diversity of the cast enhances the brand’s appeal across age groups. Notably, Kalyan Jewellers has consistently inked deals with stars from different States, aiming to curate content which takes into account target audiences with different regional and linguistic preferences. The festival of Diwali, which is widely celebrated in all parts of the country, presents itself as an opportunity for the brand to create content that has widespread appeal, and can resonate with people at the national level.

Among the stars are many who have maintained a long-term association with the brand, such as Amitabh Bachchan, Jaya Bachchan and Katrina Kaif. Wamiqa Gabbi, who has featured extensively in the brand’s recent campaigns, is a new addition to the roster.

Kalyan Jewellers is known for creating vibrant and culturally rich ad campaigns for Diwali, showcasing their exquisite jewellery collections. Over the years, these campaigns have typically emphasized themes of tradition, family and celebration, aligning with the festival’s spirit.

Retail Jeweller India News