Kalyan Jewellers’ #TraditionOfTogetherness Diwali campaign is a starry summation of Indian traditions

The brand also announced the launch of specially curated gold coins, featuring iconic designs of Lord Ganesha and Goddess Lakshmi in both 22-carat and 24-carat

Mumbai: Kalyan Jewellers has kickstarted its Diwali festivities with the launch of its star-studded campaign ad featuring the brand’s esteemed ambassadors. Brand ambassador Amitabh Bachchan headlines this iconic campaign ad, alongside Jaya Bachchan, Katrina Kaif, Akkineni Nagarjuna, Prabhu Ganesan, Shiva Rajkumar, Rashmika Mandanna, and Kalyani Priyadarshan.

Building on the rich legacy of the iconic #TraditionOfTogetherness campaign, the ad film beautifully underscores the essence of Indian values and the deep bonds within families. The enchanting retro-inspired music creates a heartfelt nostalgia, weaving a tale that cherishes the spirit of togetherness and pays a poignant homage to India’s vibrant cultural tapestry. 

While Katrina Kaif, Akkineni Nagarjuna, and Shiva Rajkumar share screen space for the first time, skilfully portraying the bond shared by siblings in the campaign ad, the 1-minute ad film also brings forth the timeless romance of Amitabh and Jaya Bachchan, complemented by Kalyani Priyadarshan in the role of their granddaughter. Simultaneously, it features Rashmika Mandanna with Prabhu Ganesan, brilliantly depicting the father-daughter relationship in a heart-warming manner.

Speaking about the campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Diwali holds great cultural significance and represents a time of immense joy for all. Through this initiative, our aim is to convey the essence that Diwali is a time to cherish the bonds that define our identity.”

As part of the Diwali offer, Kalyan Jewellers is offering customers a complimentary 1-gram gold coin on every Rs 50,000. This offer is applicable on a minimum purchase of Rs 1 lakh.

Amitabh Bachchan launches Ashta Vinayak, Ashta Lakshmi Gold Coins on KBC

Celebrating this auspicious time of the year in unique fashion, Kalyan Jewellers’ brand ambassador Amitabh Bachchan has introduced the limited-edition Ashta Lakshmi and Ashta Vinayak gold coins, celebrating India’s cultural significance, on his popular quiz show Kaun Banega Crorepati.

These exclusive coins, adorned with intricate designs, feature iconic designs of Lord Ganesha and Goddess Lakshmi, symbolizing good fortune and prosperity. The jewellery brand has introduced these coins in both 22-carat and 24-carat, with varied weights starting from 2 grams and going up to 8 grams.

Speaking on the launch, Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “It is common practice for customers to buy coins as shagun during Dhanteras and Diwali. This year, apart from the usual single coins that we stock, we have brought forth two unique sets of 8 coins each of AshtaLakshmi and AshtaVinayaka.”

Retail Jeweller India News