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CaratLane marks major milestone with inauguration of 250th national store in Gandhinagar

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Spread across 2,000 sq. ft., the new store hosts a vast inventory of over 1,100 unique designs, catering to a wide audience, including jewellery for kids and men

Gandhinagar: CaratLane reached a significant milestone by opening its 250th national store in the vibrant city of Gandhinagar. The new store, spread across 2,000 square feet, is set to enthrall shoppers with its diverse range of exquisite jewellery offerings. The launch in Gandhinagar is part of CaratLane’s ambitious expansion strategy, focusing on Tier II and III cities across India.

The brand’s accelerated expansion plan is reflected in recent store openings in Udaipur, Nagpur, and Guwahati. The landmark 250th store inauguration and strategic expansion align with their vision to democratise premium jewellery shopping for everyone. With this expansion, the brand solidifies its position as one of the leading omnichannel jewellery brands in 100 cities across India, boasting an impressive 3.50 lakhs square feet of retail space.

The Gandhinagar store hosts a vast inventory of over 1,100 unique designs, catering to a wide audience, including jewellery for kids and men. CaratLane is actively enhancing its kids’ jewellery category, including collaborations like the popular “Harry Potter x CaratLane.”

Furthermore, the brand offers a range of in-store customer services, such as instant engraving, ear piercing, ready inventory of larger ring sizes, and personalized gifting options, creating a memorable shopping experience for all patrons.

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Atul Sinha, Chief Operating Officer, CaratLane, expressed his excitement about the milestone, and the brand’s experimentation with providing a better customer-experience with every new store. “For CaratLane, reaching this remarkable milestone of our 250th store in the 100th city across India is not just a celebration but a testament to our unwavering commitment to create beautiful and affordable jewellery accessible to all. With every new store, we are enabling more and more consumers in a catchment to browse and discover jewellery designs they like and try the designs in a store near them using features like ‘Try At Home’ and ‘in store’.”

Retail Jeweller India News

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