Jewels by Preeti announces major expansion with 15 new retail stores by end of 2024 

The first phase will witness opening of seven stores in key metropolitan hubs, including Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, Kolkata, and Ahmedabad 

New Delhi– Jewels by Preeti, a leading diamond manufacturer in India, has announced an ambitious plan to open 15 retail stores across major cities by the end of this year. This strategic expansion aims to capture a significant share of the offline market and cater to the growing demand for both trendy and timeless diamond jewellery in India. 

In the first phase of this expansion, Jewels by Preeti plans to establish seven stores in key metropolitan hubs, including Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, Kolkata, and Ahmedabad. This move is intended to enhance customer reach by establishing a strong offline presence in these cities. 

Dr. Preeti Jain, founder of Jewels by Preeti, commented on the expansion plans, saying, “We are poised to make a significant impact on the diamond jewelry industry with our store launch plan. It is a pivotal step for us to reach a wider audience, offering astute customers of both the upper and middle classes an abundance of access to purchase top-notch quality diamond jewelry. We strongly believe that there is substantial untapped potential waiting to be unlocked, and this is just the beginning.” 

Dr. Jain also highlighted the growing importance of lab-grown diamonds in the market. “Lab-grown diamond markets have gained significant momentum in recent years, offering customers an eco-friendly alternative to mined diamonds. Jewels by Preeti’s retail stores will showcase a stunning array of natural and lab-grown diamond jewellery, from classic solitaires to contemporary designs, catering to diverse tastes and preferences.” 

Jewels by Preeti has established a robust presence in the diamond jewellery market, selling around 8,000 units and building a customer base of approximately 3,000 clients over the past 14 years. To support this growth strategy, the company also plans to expand its workforce by hiring 300 new employees. 

With this expansion, Jewels by Preeti aims to solidify its position in the industry and provide customers with a wider selection of high-quality diamond jewellery through its new retail outlets. 

Retail Jeweller India News