Jewellers, industry experts weigh in on platinum trends, buying patterns before Gudi Padwa

On the auspicious occasion of this festival, the rare and precious metal resonates with many customers who seek inherent strength and durability in their jewellery, while the younger generation of customers also choose platinum jewellery for its lightweight contemporary designs 

Mumbai: As Maharashtra and other western states of India rejoice in the festive spirit of Gudi Padwa, people embrace the rich traditions of the Marathi New Year. Houses are decked with bright marigolds and vibrant ‘gudis’ hoisted, while people indulge in jewellery purchase for themselves and their loved ones in anticipation of a prosperous new year. 

Being a rare and precious metal, platinum maintains its form and white sheen through the passage of time. This makes it an ideal choice for a celebration as auspicious as Gudi Padwa. Platinum’s inherent strength and durability symbolize a strong foundation, much like the roots of our traditions. With 95% purity, platinum jewellery, embedded with precious stones, symbolises enduring commitment and timeless elegance. It has emerged as the preferred choice to mark the joyous and auspicious occasion of Gudi Padwa.

Commenting on this auspicious occasion, Vaishali Banerjee, Managing Director, Platinum Guild International – India said, “The advent of the auspicious Hindu New Year Celebrations, Gudi Padwa has enveloped Maharashtra and its neighbouring states in excitement and anticipation for the upcoming festivities. It is a time for prosperity and good fortune with individuals indulging in meaningful buys such as precious jewellery. Platinum, with its intrinsic resilience, purity, and emotional narrative, instantly strikes a chord with the more discerning consumers and has over the years emerged as the metal of choice to mark this auspicious occasion. We extend our heartiest wishes to those celebrating Gudi Padwa and look forward to a positive outlook for our retail partners.”

Bhavin Jakhia, Director, Om Jewellers said, “Gudi Padwa signals the beginning of the new year and is the time for much excitement amongst our consumers. They are seeking unique purchases for themselves and their loved ones. Platinum jewellery, with its emotional premise and contemporary designs, has gained significant popularity amongst our consumers, especially the younger generation. We anticipate a strong positive sentiment that is only expected to further grow through the year.”

Dipu Mehta, Managing Director, ORRA Fine Jewellery said, “Whether it’s a pair of delicate platinum earrings or an elegant platinum necklace, the anticipation of the upcoming Gudi Padwa has already led to an upsurge in sales and footfall across our stores. Consumers are looking to indulge in meaningful previous platinum jewellery for themselves as well as their loved ones to mark this auspicious occasion. Even in the men’s jewellery range, the demand for platinum chains and wristwear has grown significantly with the upcoming festivities. We expect this trend to further strengthen through the new year.”

Saurabh Gadgil, MD & CEO, PNG Jewellers, further added, “We are already experiencing a rise in footfalls with the upcoming festive season. Gudi Padwa is a time for prosperity and new beginnings. The rare and precious platinum with its inherent qualities, serves as the ideal choice of metal to mark this meaningful occasion. Over the years, the demand for platinum jewellery, especially our intricately crafted platinum bangles and elegant earrings have witnessed a significant rise during the festive season. The contemporary designs make it a great option for self-purchase or even as a token of love and affection for loved ones.”

Rajesh Rokde, Director, Rokde Jewellers said “Gudi Padwa sparks enthusiasm for fresh beginnings and unique gifts. Platinum, with its emotional significance and trendsetting designs, resonates deeply with our customers, particularly those seeking contemporary style. This growing demand promises a vibrant year for platinum jewellery.”

Retail Jeweller India News