Jalandhar Jewellery House becomes exclusive retail partner for Sussanne Khan’s Bind Runes in Delhi

The collection was launched at Jalandhar Jewellery House’ flagship store named Isvari at Defence Colony, Delhi, wherein Khan explained the purpose of the collection to customers

Delhi: Uplifting the design aesthetics of its inventory, Jalandhar Jewellery House recently collaborated with celebrity designer Sussanne Khan for the launch of her first jewellery line titled ‘Bind Runes’.

The concept evolves from ancient European scriptures. The jewellery line was released in 2023 and Sussanne Khan had earlier collaborated with Sawansukha Jewellers for an exclusive retail partnership in Kolkata. In Delhi, Jalandhar Jewellery House holds exclusive retail partnership.

This collection was launched on April 12 at Jalandhar Jewellery House’ flagship store in Defence Colony, Delhi. The name of the store is Isvari. The celeb designer was present at the day-long event which began with the launch of the collection witnessed by esteemed customers of the brand. Khan interacted with the customers and explained the purpose and aesthetics of each design of Bind Runes.

Speaking about the collection, Manik Jain, partner, Jalandhar Jewellery House, said, “The common link between Isvari and Sussanne Khan is the manufacturing label named Pure Facets, which creates jewellery designed by Khan. Sussanne, being an interior designer with her own furniture brand, has named it Bind Runes. It is a Viking era concept, with every jewellery piece symbolising a rune. All the jewellery has natural diamonds and gemstones and this is a young, pret jewellery line. It’s everyday wear, conceptual, and designer. The audience targeted is teenage to elderly women.”

This apart, the brand is appealing to the same category of customers with handprinted enamel works, stackable ranges, and extraordinary designer pieces. When asked about the response of Bind Runes, Jain said that his entire customer catchment in North India have given phenomenal responses, with sales and inquiries pouring in. All in all, the technique of involving a celebrity designer has worked commendably for Jalandhar Jewellery House, which is now offering design diversity with glamour.

Courtesy: Retail Jeweller India News